Smoking reduces the life span of a person slowly and steadily with each passing month.
Advertising Agency: Sudler & Hennessey, Mumbai, India
Creative Directors: Ashesh Mallick
Art Directors: Divakar Shetty, Parvej Pathan
Copywriter: Ashesh Mallick
Photographer: Vishal Bhosle
Other additional credits: Dhuri Gangaram, Rajendra Bitling, Vijay Salve, Aparna Mandalaparthy, Sujata Mahadik, Rachna
Released: January 2007