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Dr Reddy's Laboratories: Calendar
Smoking reduces the life span of a person slowly and steadily with each passing month.
Advertising Agency: Sudler & Hennessey, Mumbai, India
Creative Directors: Sudhakar More, Ashesh Mallick
Art Directors: Divakar Shetty, Parvej Pathan
Copywriter: Ashesh Mallick
Photographer: Vishal Bhosle
Other additional credits: Dhuri Gangaram, Rajendra Bitling, Vijay Salve, Aparna Mandalaparthy, Sujata Mahadik, Rachna
Released: January 2007
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Comments
from above:.....Smoking reduces the life span of a person slowly and steadily with each passing month.....
do we really need to be told this? un-insightful rhetoric breeds stale work.
C-
Another couple of exclamation marks after '...and Hard-Hitting!' is all that stands between this a complete self-proclaimed gold.
Ye no need to tell, but maybe someone get to know it first and quit smoking. Thats the objective.
Would have been much better without the 3 pictures at the bottom and the copy inserted instead. It doesn't add to the message, only distracts. When you have a pretty good idea refrain from getting over enthusiastic with the art direction.(by throwing-in too much) Consequently it feels like you are rubbing it in to the point that it hurts...
wow, is the copy writen by a door-2-door salesman? incredible! amazing! i am thrown aback!
"The amazing part is that we have been asked to do the same calendar for the next year" <- I agree.
Why the copy!?!
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