Dr Reddy's Laboratories: Calendar

Smoking reduces the life span of a person slowly and steadily with each passing month.

Advertising Agency: Sudler & Hennessey, Mumbai, India
Creative Directors: Ashesh Mallick
Art Directors: Divakar Shetty, Parvej Pathan
Copywriter: Ashesh Mallick
Photographer: Vishal Bhosle
Other additional credits: Dhuri Gangaram, Rajendra Bitling, Vijay Salve, Aparna Mandalaparthy, Sujata Mahadik, Rachna
Released: January 2007

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14 comments

AD1014's picture
AD1014
307 pencils

from above:.....Smoking reduces the life span of a person slowly and steadily with each passing month.....
do we really need to be told this? un-insightful rhetoric breeds stale work.

C-

consolidated.db's picture
consolidated.db
538 pencils

Another couple of exclamation marks after '...and Hard-Hitting!' is all that stands between this a complete self-proclaimed gold.

StuartLittle's picture
StuartLittle
468 pencils

Ye no need to tell, but maybe someone get to know it first and quit smoking. Thats the objective.

reactor's picture
reactor
294 pencils

Would have been much better without the 3 pictures at the bottom and the copy inserted instead. It doesn't add to the message, only distracts. When you have a pretty good idea refrain from getting over enthusiastic with the art direction.(by throwing-in too much) Consequently it feels like you are rubbing it in to the point that it hurts...

Reactor

Alistair C.'s picture
Alistair C.
692 pencils

wow, is the copy writen by a door-2-door salesman? incredible! amazing! i am thrown aback!

whitespace's picture
whitespace
1953 pencils

"The amazing part is that we have been asked to do the same calendar for the next year" <- I agree.

kshitijsalve's picture
kshitijsalve
25 pencils

Why the copy!?!

Guest's picture
Guest

This is Good Creative

I wish them all creative team

Ok good luck all of them

by
hari sharma
art director

Guest's picture
Guest

2005pls chek ...........copi work..............

Guest's picture
Guest

Mt Sudhakar More, Ashesh Mallick / pls chek MSU[BRODA] studant DISHPLY work in 2006/2007 year

Guest's picture
Guest

Mt Sudhakar More, Ashesh Mallick / pls chek MSU[BRODA] studant DISHPLY work in 2005/2006 year

Guest's picture
Guest

pls chek....MSU studant DISHPLY work in 2005/2006

Guest's picture
Guest

Mt Sudhakar More, Ashesh Mallick / pls chek MSU[BRODA] studant DISHPLY work in 2005/2006 year

Rival2000's picture
Rival2000
45 pencils

wasted almost a pack to illustrate this? idiot ! OK just kidding. Ok kind of public interest ad. Wonder why Ad company names sound like law firms? Think Think,, ANSWER: If they fail in the ad industry, they can start a law firm. Dont have to redo the corp id

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