Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Anup Chitnis, Rensil D'silva
Art Director / Copywriter: Bosky Doshi
Published: August 2007
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17 Comments
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Nice..
Something special is coming this way.
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just 2 simple options love or hate it.
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isn't it a problem for someone with asthma to blow up a balloon?
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BOOM! there goes the card.
anyone who really needs a doc is excluded.
oh, and i don't like girls with sideburns.
I like it! But i think someone with asthma has a problem blowing up the balloon.. ;-)
Hey i think this is a really neat idea.
Everyone knows that an asthamatic can blow balloons but not very easily.
If you're an asthamatic trying to blow this balloon and you have a tough time doing so, then this works as a test helping you detect a chest issue which you probably did not know about. Hence urging you to visit this Chest Physician.
I think this is a fabulous idea, Super!
I think this a very good idea.Because the balloon which is a visiting card for a chest physician that is only legible when inflated demonstrates how important it is to have healthy lungs.
This is truly breakthrough stuff.
A very good thought. as it will help patient to do exercise as well as check their asthma level.
Vinaywins
Out of the Box... Great Thought... I completely agree with Simran's POV...
To be consciously stupid, when required, is an essential part of wisdom.
Am I supposed to believe that Dr. Niphadkar really approached Ogilvy for a business card? Yeah right. But a nice idea never-the-less.
dr. nahasamatapetilan's buddy-buddy with the cd's. i know because i frequent the same gay bar as them.
Brilliant..
....Method in Madness....
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Good idea......u can use condoms also.
Oh come on. If you're going to do something scammy at least do something good.
Gr8 idea.
there is improvement but what about headache what should be done for headache