Downtown Gyms: Dissuaders
Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Cristina Marcellini
Copywriter: Bruno Vohwinkel
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5 Comments
so that must mean they don't need to go to the gym because they've created the illusion that they're already incredibly strong?
this reminds me of an ambient piece for gold's gym done by rethink in canada. they made the item separator bar at the grocery checkout much heavier than it really was. makes a lot more sense to me.
if we follow your logic, in your example even sportive people will find the bar heavier than the usual one and they'll feel weak ! i just want to say that we have not to create a logical thing 100%, but it's about the feel that makes you at the first glance, that's all.
and i find this one funny !
Critics are easy.
TRUCHO!!!
i hate to be blocked,and i am tired of downtown,now:(
I'd go around stealing those.