thirty6chambers's picture
1464 pencils

so that must mean they don't need to go to the gym because they've created the illusion that they're already incredibly strong?

this reminds me of an ambient piece for gold's gym done by rethink in canada. they made the item separator bar at the grocery checkout much heavier than it really was. makes a lot more sense to me.

dadada's picture
1720 pencils

if we follow your logic, in your example even sportive people will find the bar heavier than the usual one and they'll feel weak ! i just want to say that we have not to create a logical thing 100%, but it's about the feel that makes you at the first glance, that's all.
and i find this one funny !

Everybody is creative, be yourself.

Drapion1's picture
46 pencils


fay-fly's picture
58 pencils

i hate to be blocked,and i am tired of downtown,now:(

whitespace's picture
1953 pencils

I'd go around stealing those.

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