Dove: Real beauty scales

Real beauty can’t be measured in kilos.

Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
Released: June 2008

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11 comments

Guest's picture
Guest

A noble enough sentiment for sure...but we all know that it sucks to be fat, and really hard to get laid too.

mikeelrapido's picture
mikeelrapido
1929 pencils

Compatible with other Dove ads and with their general message. Nice!

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A stranger abroad's picture
A stranger abroad
427 pencils

Great thinking. Wish fulfillment for many women who have become slaves to their bathroom scales.

Guest's picture
Guest

!

What a waste of perfectly good scales.....

punk's picture
punk
182 pencils

What a waste of perfectly good scales....

Done!

rolling.stone's picture
rolling.stone
2740 pencils

Really, are you sure.

Nice Idea. Kudos

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Agreed. Like that will make any difference when they turn the TV on. Maybe Unilever should drop their Axe campaign instead, how about that?

Guest's picture
Guest

its average............
idea & execution

Guest's picture
Guest

What a waste of time. Old idea, boring and poorly exevuted. Thank you for not only displaying positive comments, admin.

silvi's picture
silvi
4172 pencils

Excelent message for teenagers. Dove makes difference in comunication. I respect that.

Guest's picture
Guest

Me too! Perfect message too these girls.

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