Real beauty can’t be measured in kilos.
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
Released: June 2008
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11 Comments
A noble enough sentiment for sure...but we all know that it sucks to be fat, and really hard to get laid too.
Compatible with other Dove ads and with their general message. Nice!
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Great thinking. Wish fulfillment for many women who have become slaves to their bathroom scales.
!
What a waste of perfectly good scales.....
What a waste of perfectly good scales....
Done!
Really, are you sure.
Nice Idea. Kudos
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~ Quite obviously, I have gathered no moss ! ~
Agreed. Like that will make any difference when they turn the TV on. Maybe Unilever should drop their Axe campaign instead, how about that?
its average............
idea & execution
What a waste of time. Old idea, boring and poorly exevuted. Thank you for not only displaying positive comments, admin.
Excelent message for teenagers. Dove makes difference in comunication. I respect that.
Me too! Perfect message too these girls.