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Magic Mirror

Agency: 
Published/Aired: 
December 2009
Description: 

The idea: Catch the customers when they’re naked: in hotel bathrooms! Therefore we developed a mailing for hotel managers and sent them the „Dove Magic Mirror Marker“: They were to write a magic Dove message for their guests on the bathroom mirror. The marker uses a de-mister fluid that the writing appears when the mirror steams up. A real moment of surprise and exactly the moment to give Dove Body Milk a try.

After a hot shower your skin will love Dove Body Milk.

Comments (24)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I love the idea. But what hotel manager is going to bother doing the writing, or tasking staff with it, even if they Do get a cheap deal or whatever bribe is worked out?

capywriter's picture
capywriter
Activity Score 5509

nice

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's nice, but if I'm paying for a hotel I'd hate to see my mirror being used for ads.

mujerendiagonal's picture
mujerendiagonal
Activity Score 84

YEah I agree. I don't think many people would enjoy the idea of being targeted while naked. Nice idea though.

Guest's picture
Guest

Cool idea!

Guest's picture
Guest

love it but there could be reservations as mentioned above,,,didn't think of it until read the above but I guess it would trouble some.. having said all this, you cannot please all.. there will always be some that cannot be pleased

ek kanya's picture
ek kanya
Activity Score 814

thats true. thhis is too intrusive.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

I would complain to the hotel, if that's what is on my mirror I don't want to know what else is on things around the room.

Guest's picture
Guest

I'd get creeped out if this happened to me. And I would hotel workers would be willing to write the messages. And if they did write its unlikely it would be legible.

Man in a Box's picture
Man in a Box
Activity Score 39

I don't know how possible is to add hotels to media plans but it's a nice idea and execution. Also, i think that surprise is bigger than annoy.

Minerva Pinto's picture
Minerva Pinto
Activity Score 1394

I think I would be creeped out to get out of the shower to find that there was writing on the mirror...

RadoubleJu's picture
RadoubleJu
Activity Score 152

Nice!

Make it simple..

RadoubleJu's picture
RadoubleJu
Activity Score 152

Nice!

Make it simple..

Guest's picture
Guest

unfortunatley this is not a new idea. i don't have links to prove it tho.

Guest's picture
Guest

Yeah, a knew a few design classmates that did the same thing to promote water conservation.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Uh. I would like to see the maid's writing style when she writes this. Might not be that clearly printed on my mirror. LOL Fail.

Hiperion's picture
Hiperion
Activity Score 3138

I like it, but is not applicable because it invades the privacy of individuals.
Sorry: 2 / 10

Luis Maram's picture
Luis Maram
Activity Score 252

I don´t think this is real for all the reasons explained... but it´s a good experiment. Interesting.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I really love the idea. I personally don't think it is intrusive. I mean there is no one in your shower who is coming and advertising while you are taking a shower. The mirror has been marked before hand. So its pretty cool n plus u finally get to use the so called "body lotion samples".

And then GOD said...
Let there be creativity!!!

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

But it appears the majority of people would be offended/insulted that the hotel would write something on the mirror. Hotel rooms are supposed to be private while you rent them so this is intrusive. Also what if someone doesn't realize it was written in an anti fogging solution and thinks someone actually entered their room to write this. Cool idea but seems like it would cause a nightmare for the hotel management.

tanvir raju's picture
tanvir raju
Activity Score 56

Yaap.....cool idea though......But still Im agree with mujerendiagonal

Tanvir Hassan

ERROR404's picture
ERROR404
Activity Score 770

advertising in my hotelromm (bathroom!). god i would leave immidiately. the tried to force the execution of a good idea...

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Dingdong!!

Himanshu Prabhakar

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I love the idea. But what hotel manager is going to bother doing the writing, or tasking staff with it, even if they Do get a cheap deal or whatever bribe is worked out?

Pratik Desai's picture
Pratik Desai
Activity Score 2

Can someone please tell me the alternate for a de-mister fluid marker ??

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