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Dove vs National Beauty Pageant, The wall of beauty

Agency: 
Published/Aired: 
October 2010
Description: 

Dove believes that there is "true beauty" in every woman, in a variety of forms, shapes, and ages. And this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women's Day, we created a counter-move, entitled "Beauty Does not Have Just One Queen."

Advertising Agency: McCann Erickson, Israel
VP Creative: Eldad Weinberger
VP Digital Creative: Nir Refuah
Creative Director: Nir Levy
Creative Content: Danna Blum
Copywriter: Yoav Hebel
Art Director: Galia Kedem

Comments (8)

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Highest Rated

ABBI89's picture
ABBI89
Activity Score 17

I think this campaign deserves more than 6 stars

ad shark's picture
ad shark
Activity Score 186

average

Guest's picture
Guest

Yay! such an empowering historical event...

Guest's picture
Guest

Nice.

DBB's picture
DBB
Activity Score 1216

Good insight.

Guest's picture
Guest

nothing.

Guest's picture
Guest

This is for ugly people (not for me)... jajajaja

Guest's picture
Guest

this is really offensive for ugly people :)

ABBI89's picture
ABBI89
Activity Score 17

I think this campaign deserves more than 6 stars

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