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Douwe Egberts: Bye Bye Red Eye

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Advertising Agency: Direct, South Africa
Published: July 2013

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6 comments

advertising ninja's picture
advertising ninja
587 pencils

you are so nice.

kleenex's picture
kleenex
25154 pencils

I want a machine like that.

alishatoki's picture
alishatoki
12 pencils

What a clever idea. I wonder how many people went without one though.

GrumpyArtDirector's picture
GrumpyArtDirector
809 pencils

Nice idea.

Irina Kaiser's picture
Irina Kaiser
60 pencils

Wonderful and interactive idea, and yet so simple. Thumbs up!

YoungTurk's picture
YoungTurk
19 pencils

Don't know how many people would actually yawn in front f it...but nice

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