DoubleA paper: DM

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message:

Frustrated with paper jams in your printer?

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo


JediByKnight's picture
184 pencils

very nice. very very nice.

deep_tracy's picture
588 pencils

really cool.

tiny_wordz's picture
325 pencils


amramr's picture
2 pencils

I lIke it.

Oxo's picture
52 pencils

how can a paper be so different and not jam ?
this would be more convincing : "frustrated with paper jams ? buy a new printer"

Yokel's picture
604 pencils

Believe me, there are BIG differences in papers. Some are absolute crap and will often jam, others never.
(I work in the biz, printing for various paper and printer manufacturers)

me thinks's picture
me thinks
722 pencils

Kick-ass idea.

ooops's picture
448 pencils

i will open the envelope carefully from the opposite side if i found those paper stucked inside:)

Log in or register to post comments