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DoubleA paper: DM

DoubleA paper: DM
Your rating: None Average: 10 (12 votes)

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message:

Frustrated with paper jams in your printer?

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

8 Comments

smartkani's picture 174 pencils
smartkani | Mon, 2007-01-15 10:46

very nice. very very nice.

deep_tracy's picture 590 pencils
deep_tracy | Mon, 2007-01-15 12:57

really cool.

tiny_wordz's picture 327 pencils
tiny_wordz | Mon, 2007-01-15 18:51

NICE!!!

amramr's picture 2 pencils
amramr | Mon, 2007-01-15 21:10

I lIke it.

Oxo's picture 56 pencils
Oxo | Tue, 2007-01-16 02:10

how can a paper be so different and not jam ?
this would be more convincing : "frustrated with paper jams ? buy a new printer"

Yokel's picture 610 pencils
Yokel | Wed, 2007-01-17 14:01

Believe me, there are BIG differences in papers. Some are absolute crap and will often jam, others never.
(I work in the biz, printing for various paper and printer manufacturers)

me thinks's picture 722 pencils
me thinks | Sat, 2007-04-28 00:41

Kick-ass idea.

ooops's picture 450 pencils
ooops | Sun, 2007-11-11 10:39

i will open the envelope carefully from the opposite side if i found those paper stucked inside:)

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