DoubleA paper: DM

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message:

Frustrated with paper jams in your printer?

Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

8 comments

JediByKnight's picture
JediByKnight
184 pencils

very nice. very very nice.

deep_tracy's picture
deep_tracy
588 pencils

really cool.

tiny_wordz's picture
tiny_wordz
325 pencils

NICE!!!

amramr's picture
amramr
2 pencils

I lIke it.

Oxo's picture
Oxo
52 pencils

how can a paper be so different and not jam ?
this would be more convincing : "frustrated with paper jams ? buy a new printer"

Yokel's picture
Yokel
604 pencils

Believe me, there are BIG differences in papers. Some are absolute crap and will often jam, others never.
(I work in the biz, printing for various paper and printer manufacturers)

me thinks's picture
me thinks
722 pencils

Kick-ass idea.

ooops's picture
ooops
448 pencils

i will open the envelope carefully from the opposite side if i found those paper stucked inside:)

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