addyhoch10's picture
2592 pencils

hmm so they didn't tell that it was for easyboatingclub. and they hired some hot chicks.
grabs some attention for sure, but... what's so special about it?

roman-schwienbacher.com's picture
1021 pencils

you do not need to buy a boat..
simple, no?

ellehcimeo's picture
3516 pencils

addy- read the tiny copy to the right of the photos. all will be revealed.

addyhoch10's picture
2592 pencils

i actually did read it and i think it's a nice idea to give people the possibility of renting a boat so they don't have to face "annoyances" like hurricans etc.

what i didn't get was: what's so special about this particular promotion? isn't this the most common form of promoting? attractive girls delivering flyers; strategically placed billboards, posters, banners etc.

ellehcimeo's picture
3516 pencils

very well then. i totally agree that the tactics were pedestrian at best. the best thing about it is that this was at a function where they were promoting the sales of boats, and this business was promoting renting instead. is that really a big idea either? not in my opinion. thanks for clarifying your intent Addyhoch10!

addyhoch10's picture
2592 pencils

you're most welcome ellehciMeo. i should have made my point more clearly.

purplesimon's picture
473 pencils

A bad website (complete with spelling error in it - is this how you get on the site now, with spelling mistakes?) and a shoddy campaign. It looks like someone put it together in their bedroom.

Minimum's picture
1490 pencils

sjees, there's absolutely nothing that you can look at without mentioning the spelling- and grammatical errors in it. Yes I know, there are errors in my sentence

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

brain123's picture
830 pencils

9/10 for the girl !!

adstrike's picture
334 pencils

Is to simple were is the relevance?

Christiano's picture
62 pencils

This Art director sucks and the agency too.

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