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Don't Drink & Drive Awareness: Taxi

Don't Drink & Drive Awareness: Taxi
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You can watch the action on YouTube too:
http://www.youtube.com/watch?v=3aA-RD-UFL4

Advertising Agency: DraftFCB, Lisbon, Portugal

Comments

mikelite's picture 1028 pencils
mikelite | Mon, 2007-05-07 11:16

maybe i'm mssing something, but slapping your ad on the top of some civilian's car seems like a cheap stunt.

• http://mikelightman.com/blog •

Dick Huges's picture 939 pencils
Dick Huges | Mon, 2007-05-07 12:46

My name is Dick Huges and I approve this taxi thing. Congratulations

FPO's picture 60 pencils
FPO | Mon, 2007-05-07 12:57

Very simple way to get attention on a low budget. Cute.

melocoton's picture 989 pencils
melocoton | Mon, 2007-05-07 13:48

Muy bueno

copycomoelcopi's picture 800 pencils
copycomoelcopi | Mon, 2007-05-07 17:24

i went to lisbon this year and had a great time. that's all i have to say.

DDBill's picture 120 pencils
DDBill | Mon, 2007-05-07 20:10

COINCIDENCE?

NAGA DDB has already done it before at 2005 and manage to get a bronze in the Malaysia Kancil Awards.

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

puppiepoppy's picture 1582 pencils
puppiepoppy | Tue, 2007-05-08 00:59

Unfortunately, the Bronze Kancil didn't make enough publicity in the global ad arena....therefore the best publicity stunt wins. This must be coincidence.

"Bowww Wowww"

Laurent's picture 295 pencils
Laurent | Tue, 2007-05-08 04:34

excellent

Rene Fractal's picture 1430 pencils
Rene Fractal | Tue, 2007-05-08 13:08

I like this campaign. The way to deliver the message, really makes you think.

kalpesh78's picture 1224 pencils
kalpesh78 | Wed, 2007-05-09 02:06

Problem #1. if you've been drinking where you can't drive (or shouldn't ) i don't think he/she will stand and read that message.. i think that person will ignore everything and just get into his/her car and drive off.. maybe he/she won't even bother to remove that magnet-sticker.

ideas....30 minutes nahi toh free.

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