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10 Comments
maybe i'm mssing something, but slapping your ad on the top of some civilian's car seems like a cheap stunt.
• http://mikelightman.com/blog •
My name is Dick Huges and I approve this taxi thing. Congratulations
Very simple way to get attention on a low budget. Cute.
Muy bueno
i went to lisbon this year and had a great time. that's all i have to say.
COINCIDENCE?
NAGA DDB has already done it before at 2005 and manage to get a bronze in the Malaysia Kancil Awards.
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Unfortunately, the Bronze Kancil didn't make enough publicity in the global ad arena....therefore the best publicity stunt wins. This must be coincidence.
www.michaelwongcc.com
excellent
I like this campaign. The way to deliver the message, really makes you think.
Problem #1. if you've been drinking where you can't drive (or shouldn't ) i don't think he/she will stand and read that message.. i think that person will ignore everything and just get into his/her car and drive off.. maybe he/she won't even bother to remove that magnet-sticker.
ideas....30 minutes nahi toh free.