To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.
Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya
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Comments
v. nice and simple
i liked
b i l a l
Bilal
Works well, one of the retarded creatives also wants on the screw-off caps...
Bath yourself in gold-dust then i'll believe you're filthy rich.
:: Put your ears against the ground so i can walk over what you heard::
I don't think anybody will look at the backside of the bottle crown?!!
ziad hamdan
ziad hamdan
is just an idea to make people know that drink and drive at the same time is bad. is a great idea simple and get rigth to the point.
camila
great idea! on the contrary Ziad, i think people would look at the bottom of the crown to find out why the car is on the top : )
cool!
http://aancool.blogspot.com/
yoooh....nice idea... it will work
great! impactful
Wait... is it because the car looks crushed, like it's been in an accident? I get the concept, but it took a while. Great concept, but the execution needs to be more obvious somehow.
Great idea, Great execution.
I like it, great way to send the message!!
so genuine. lovely and clear. i need a beer now.
Very similar to an ad done by TBWA Hunt/Lascaris (jhb) quite a number of years ago! Not sure where to get hold of it though
One of the best ideas i've seen so far for a "don't drink and drive" campaing.
NIce Idea except a good bottle opener will not dent the cap
I didn't get the idea until I read some of the comments.
everything linked
NICE
nice, i got it right away.
works if you buy and drink the beer at home.
doesn't work if you buy the beer in a bar as they open the bottle for you and toss the cap.
simple and great
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