Don't drink and drive: Beer crown

To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.

Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya

15 comments

Bilal's picture
Bilal
86 pencils

v. nice and simple
i liked

b i l a l

Bilal

iT-iS-i's picture
iT-iS-i
1721 pencils

Works well, one of the retarded creatives also wants on the screw-off caps...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

ziadhdn's picture
ziadhdn
104 pencils

I don't think anybody will look at the backside of the bottle crown?!!

ziad hamdan

aancool's picture
aancool
90 pencils

cool!

sheetalz's picture
sheetalz
146 pencils

yoooh....nice idea... it will work

myviolentego's picture
myviolentego
40 pencils

so genuine. lovely and clear. i need a beer now.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

NIce Idea except a good bottle opener will not dent the cap

ooops's picture
ooops
448 pencils

everything linked
NICE

Sway Rose's picture
Sway Rose
24 pencils

nice, i got it right away.

ellehcimeo's picture
ellehcimeo
3522 pencils

works if you buy and drink the beer at home.
doesn't work if you buy the beer in a bar as they open the bottle for you and toss the cap.

awenindo's picture
awenindo
215 pencils

simple and great

Paulo César's picture
Paulo César
16 pencils

I think is the one of the best most btl what i saw

yaniyan's picture
yaniyan
713 pencils

excellent thinking! :)

tinyad's picture
tinyad
11 pencils

Love it

power0903's picture
power0903
16 pencils

best

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