Don't drink and drive: Beer crown

To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.

Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya

Forward

Facebook Like

Google Plus One

15 comments

86 pencils

BilalSunday, July 2, 2006 - 07:36

v. nice and simple
i liked

b i l a l

Bilal

1725 pencils

iT-iS-iWednesday, October 15, 2008 - 07:39

Works well, one of the retarded creatives also wants on the screw-off caps...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

104 pencils

ziadhdnSunday, July 2, 2006 - 08:15

I don't think anybody will look at the backside of the bottle crown?!!

ziad hamdan

90 pencils

aancoolMonday, July 3, 2006 - 01:14

cool!

146 pencils

sheetalzMonday, July 3, 2006 - 02:40

yoooh....nice idea... it will work

44 pencils

myviolentegoWednesday, July 5, 2006 - 08:14

so genuine. lovely and clear. i need a beer now.

1479 pencils

Conceptual-eyesMonday, August 14, 2006 - 13:19

NIce Idea except a good bottle opener will not dent the cap

448 pencils

ooopsTuesday, February 13, 2007 - 04:47

everything linked
NICE

24 pencils

Sway RoseSaturday, February 17, 2007 - 00:55

nice, i got it right away.

3526 pencils

ellehcimeoSaturday, February 17, 2007 - 02:41

works if you buy and drink the beer at home.
doesn't work if you buy the beer in a bar as they open the bottle for you and toss the cap.

215 pencils

awenindoThursday, June 12, 2008 - 16:14

simple and great

16 pencils

Paulo CésarThursday, January 7, 2010 - 19:41

I think is the one of the best most btl what i saw

713 pencils

yaniyanWednesday, July 18, 2012 - 00:36

excellent thinking! :)

11 pencils

tinyadMonday, January 7, 2013 - 17:49

Love it

14 pencils

power0903Monday, January 7, 2013 - 18:48

best

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.