Don't drink and drive: Beer crown

Don't drink and drive: Beer crown

To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.

Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya

Your rating: None Average: 9.3 (12 votes)

Comments

Bilal's picture

v. nice and simple
i liked

b i l a l

Works well, one of the retarded creatives also wants on the screw-off caps...

Bath yourself in gold-dust then i'll believe you're filthy rich.

I don't think anybody will look at the backside of the bottle crown?!!

ziad hamdan

is just an idea to make people know that drink and drive at the same time is bad. is a great idea simple and get rigth to the point.

camila

great idea! on the contrary Ziad, i think people would look at the bottom of the crown to find out why the car is on the top : )

yoooh....nice idea... it will work

great! impactful

Wait... is it because the car looks crushed, like it's been in an accident? I get the concept, but it took a while. Great concept, but the execution needs to be more obvious somehow.

Great idea, Great execution.

I like it, great way to send the message!!

so genuine. lovely and clear. i need a beer now.

Very similar to an ad done by TBWA Hunt/Lascaris (jhb) quite a number of years ago! Not sure where to get hold of it though

One of the best ideas i've seen so far for a "don't drink and drive" campaing.

NIce Idea except a good bottle opener will not dent the cap

I didn't get the idea until I read some of the comments.

everything linked
NICE

nice, i got it right away.

works if you buy and drink the beer at home.
doesn't work if you buy the beer in a bar as they open the bottle for you and toss the cap.

simple and great

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options