Don't drink and drive: Beer crown
To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.
Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya


15 comments
v. nice and simple
i liked
b i l a l
Bilal
Works well, one of the retarded creatives also wants on the screw-off caps...
Bath yourself in gold-dust then i'll believe you're filthy rich.
:: Put your ears against the ground so i can walk over what you heard::
I don't think anybody will look at the backside of the bottle crown?!!
ziad hamdan
cool!
yoooh....nice idea... it will work
so genuine. lovely and clear. i need a beer now.
NIce Idea except a good bottle opener will not dent the cap
everything linked
NICE
nice, i got it right away.
works if you buy and drink the beer at home.
doesn't work if you buy the beer in a bar as they open the bottle for you and toss the cap.
simple and great
I think is the one of the best most btl what i saw
excellent thinking! :)
Love it
best