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Domund: Postcard

Domund: Postcard
Your rating: None Average: 7.8 (29 votes)

A coin could make the difference.

Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez Maldonado
Art Directors: Carlos Valderrama, Giovanni Macco
Copywriters: Javier Jerí, Bruno Reggiardo
Published: October 2006

Comments

0nurb's picture 631 pencils

very nice.

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Ling's picture 55 pencils

The idea is nice, but I guess its more expensive the postcard than the little coin that the costumers put in the can.

But its fine.

liar's picture 388 pencils

Indeed, it is very nice but does it correspond to the production cost and not making a loss.

McCann Peru's picture

The printing of the postcards was actually a donation made by a printing
company from the city of Lima. They always collaborate with the annual
campaign of Domund.

liar's picture 388 pencils

Now this makes a lot of difference.

euclid the greek mathematician's picture 98 pencils

But it is still a cost production problem. If there was a donation for the postcards why not donate it to the cause? I think there is a much better way to execute this concept that has no production cost problems.

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Rene Fractal's picture 1430 pencils

I like the idea, when I saw the thumbnail I thought that it was a raising fund for liberation of someone... I read the case and althought I really like the idea, I think it falls short.

Guestidade's picture

Finally, a real work that bloody works for the community.

burnhard's picture 395 pencils

I want to get fat.

Dreamigator's picture 432 pencils

Cool...

Something special is coming this way.

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lucyinthesky's picture 44 pencils

really cool, simple and yet extraordinarilly effective idea. just one question pops into my mind: didn't too many people flock around the cashier, 'cause it takes at least 30 sec. to do the whole operation. but i see that the campaign had a huge response, and that means that everything went well

Jiki's picture

Very cool, almost brilliant!

Guest's picture

Muy buena idea.

Rajib's picture 371 pencils

Brilliant, Superb.

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lsadunb's picture 581 pencils

Good idea. Congratulations Peru!

Guest's picture

Lovely!

fredericostardust's picture 26 pencils

This campaign was done by students from Miami Ad School a few years ago. Same tag but more happening in the visual. Won a bundle of awards.

ooops's picture 448 pencils

love it

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