Ling's picture
55 pencils

The idea is nice, but I guess its more expensive the postcard than the little coin that the costumers put in the can.

But its fine.

liar's picture
386 pencils

Indeed, it is very nice but does it correspond to the production cost and not making a loss.

McCann Peru's picture
McCann Peru

The printing of the postcards was actually a donation made by a printing
company from the city of Lima. They always collaborate with the annual
campaign of Domund.

liar's picture
386 pencils

Now this makes a lot of difference.

euclid the greek mathematician's picture
euclid the gree...
98 pencils

But it is still a cost production problem. If there was a donation for the postcards why not donate it to the cause? I think there is a much better way to execute this concept that has no production cost problems.

fractalrene's picture
1504 pencils

I like the idea, when I saw the thumbnail I thought that it was a raising fund for liberation of someone... I read the case and althought I really like the idea, I think it falls short.

Guestidade's picture

Finally, a real work that bloody works for the community.

burnhard's picture
395 pencils

I want to get fat.

lucyinthesky's picture
44 pencils

really cool, simple and yet extraordinarilly effective idea. just one question pops into my mind: didn't too many people flock around the cashier, 'cause it takes at least 30 sec. to do the whole operation. but i see that the campaign had a huge response, and that means that everything went well

Jiki's picture

Very cool, almost brilliant!

Guest's picture

Muy buena idea.

Rajib's picture
369 pencils

Brilliant, Superb.

....Method in Madness....

lsadunb's picture
575 pencils

Good idea. Congratulations Peru!

Guest's picture


fredericostardust's picture
26 pencils

This campaign was done by students from Miami Ad School a few years ago. Same tag but more happening in the visual. Won a bundle of awards.

ooops's picture
448 pencils

love it

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