A coin could make the difference.
Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez Maldonado
Art Directors: Carlos Valderrama, Giovanni Macco
Copywriters: Javier Jerí, Bruno Reggiardo
Published: October 2006
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17 Comments
The idea is nice, but I guess its more expensive the postcard than the little coin that the costumers put in the can.
But its fine.
Indeed, it is very nice but does it correspond to the production cost and not making a loss.
The printing of the postcards was actually a donation made by a printing
company from the city of Lima. They always collaborate with the annual
campaign of Domund.
Now this makes a lot of difference.
But it is still a cost production problem. If there was a donation for the postcards why not donate it to the cause? I think there is a much better way to execute this concept that has no production cost problems.
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I like the idea, when I saw the thumbnail I thought that it was a raising fund for liberation of someone... I read the case and althought I really like the idea, I think it falls short.
Finally, a real work that bloody works for the community.
I want to get fat.
Cool...
Something special is coming this way.
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just 2 simple options love or hate it.
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really cool, simple and yet extraordinarilly effective idea. just one question pops into my mind: didn't too many people flock around the cashier, 'cause it takes at least 30 sec. to do the whole operation. but i see that the campaign had a huge response, and that means that everything went well
Very cool, almost brilliant!
Muy buena idea.
Brilliant, Superb.
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Good idea. Congratulations Peru!
Lovely!
This campaign was done by students from Miami Ad School a few years ago. Same tag but more happening in the visual. Won a bundle of awards.
love it