Domund: Postcard

Domund: Postcard

A coin could make the difference.

Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez Maldonado
Art Directors: Carlos Valderrama, Giovanni Macco
Copywriters: Javier Jerí, Bruno Reggiardo
Published: October 2006

Your rating: None Average: 7.8 (29 votes)

Comments

Submitted by 0nurb on Tue, 2007-10-02 16:40.

very nice.

Submitted by Ling on Tue, 2007-10-02 16:57.

The idea is nice, but I guess its more expensive the postcard than the little coin that the costumers put in the can.

But its fine.

Submitted by liar on Thu, 2007-10-04 00:59.

Indeed, it is very nice but does it correspond to the production cost and not making a loss.

Submitted by McCann Peru (not verified) on Fri, 2007-10-05 16:39.

The printing of the postcards was actually a donation made by a printing
company from the city of Lima. They always collaborate with the annual
campaign of Domund.

Submitted by liar on Tue, 2007-10-09 03:41.

Now this makes a lot of difference.

Submitted by euclid the gree... on Wed, 2007-10-17 04:27.

But it is still a cost production problem. If there was a donation for the postcards why not donate it to the cause? I think there is a much better way to execute this concept that has no production cost problems.

Submitted by Rene Fractal on Tue, 2007-10-02 21:04.

I like the idea, when I saw the thumbnail I thought that it was a raising fund for liberation of someone... I read the case and althought I really like the idea, I think it falls short.

Submitted by Guestidade (not verified) on Tue, 2007-10-02 22:53.

Finally, a real work that bloody works for the community.

Submitted by burnhard on Wed, 2007-10-03 02:42.

I want to get fat.

Submitted by Dreamigator on Wed, 2007-10-03 04:54.

Cool...

Something special is coming this way.

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Submitted by lucyinthesky on Wed, 2007-10-03 06:31.

really cool, simple and yet extraordinarilly effective idea. just one question pops into my mind: didn't too many people flock around the cashier, 'cause it takes at least 30 sec. to do the whole operation. but i see that the campaign had a huge response, and that means that everything went well

Submitted by Jiki (not verified) on Wed, 2007-10-03 08:38.

Very cool, almost brilliant!

Submitted by Guest (not verified) on Wed, 2007-10-03 09:50.

Muy buena idea.

Rajib's picture
Submitted by Rajib on Thu, 2007-10-04 01:18.

Brilliant, Superb.

....Method in Madness....

Submitted by lsadunb on Thu, 2007-10-04 12:58.

Good idea. Congratulations Peru!

Submitted by Guest (not verified) on Sat, 2007-10-06 13:46.

Lovely!

Submitted by fredericostardust on Wed, 2007-10-17 05:27.

This campaign was done by students from Miami Ad School a few years ago. Same tag but more happening in the visual. Won a bundle of awards.

Submitted by ooops on Fri, 2007-11-16 08:45.

love it