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Highest Rated

thedesignaddict's picture
Activity Score 5403

Veldig Bra!

LM's picture
Activity Score 35

WOW! Nice work, guys!

jasonads's picture
Activity Score 47


Boxey's picture
Activity Score 8881

Nice. All except for the line "It was treated as news, not advertising."

NataliaLima's picture
Activity Score 1380

Kids don't care for books anymore! What can we do...?
Oh I know! Let's do something in a museum! Sure lots of kids go there...

Carlos Aledo's picture
Carlos Aledo
Activity Score 63

Well, I think It is something more complex than that.
It is about public relations, attracting the mass media and reporters to the event. Probably the children went to the museum because they saw it on TV.
It is about selling a product using art and entertainment as media. I think this is the way the industry advertising is going, breaking the lines between art, entertainment and advertising. So advertising is not perceived as such, but as entertainment, art, enjoyable product itself.
And look at the numbers, it works.

BART1234's picture
Activity Score 58

I wish I had made that one. Maybe they made a Lion aswell:)
Goed werk!

jh6969's picture
Activity Score 37

Very inventive.

TorstenM's picture
Activity Score 77

Now that's what I call advertising in 2011...
Can the show come to Berlin?!! I think my kids would have loved it:)

thedesignaddict's picture
Activity Score 5403

Veldig Bra!

Magood's picture
Activity Score 125

I think this is a great example of 360-thinking. With this kind of client and budget, you don't get far with traditional advertising. But you can get a long way by thinking outside the advertising box:)