10 comments

LM's picture
LM
35 pencils

WOW! Nice work, guys!

jasonads's picture
jasonads
47 pencils

Good!

Boxey's picture
Boxey
8885 pencils

Nice. All except for the line "It was treated as news, not advertising."

NataliaLima's picture
NataliaLima
1380 pencils

Kids don't care for books anymore! What can we do...?
Oh I know! Let's do something in a museum! Sure lots of kids go there...

Carlos Aledo's picture
Carlos Aledo
63 pencils

Well, I think It is something more complex than that.
It is about public relations, attracting the mass media and reporters to the event. Probably the children went to the museum because they saw it on TV.
It is about selling a product using art and entertainment as media. I think this is the way the industry advertising is going, breaking the lines between art, entertainment and advertising. So advertising is not perceived as such, but as entertainment, art, enjoyable product itself.
And look at the numbers, it works.

BART1234's picture
BART1234
58 pencils

I wish I had made that one. Maybe they made a Lion aswell:)
Goed werk!

jh6969's picture
jh6969
37 pencils

Very inventive.

TorstenM's picture
TorstenM
77 pencils

Now that's what I call advertising in 2011...
Can the show come to Berlin?!! I think my kids would have loved it:)

thedesignaddict's picture
thedesignaddict
5393 pencils

Veldig Bra!

Magood's picture
Magood
125 pencils

I think this is a great example of 360-thinking. With this kind of client and budget, you don't get far with traditional advertising. But you can get a long way by thinking outside the advertising box:)
Congratulations!

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