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DNA Project: Cape Town Station Activation

Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable.

Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve

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8 comments

LesegoTuka's picture
LesegoTuka
2 pencils

Great work! Driving high engagement and getting the objectives and message across is not easy- Very Well Done!

gadgets's picture
gadgets
1063 pencils

very good! a lot of work but the results are excellent! Good job!

CACAHD's picture
CACAHD
1732 pencils

good one!

ramesh_1ab's picture
ramesh_1ab
102 pencils

Great Job

kleenex's picture
kleenex
26920 pencils

Winner!!!

Knella's picture
Knella
147 pencils

wow

chanfron's picture
chanfron
28 pencils

the excution is not fresh~~~~

maxiiphemmy's picture
maxiiphemmy
57 pencils

Cool

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