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Published/Aired: 
January 2007
Description: 

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message:

Frustrated with paper jams in your printer?

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

Comments (8)

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Highest Rated

ooops's picture
ooops
Activity Score 448

i will open the envelope carefully from the opposite side if i found those paper stucked inside:)

JediByKnight's picture
JediByKnight
Activity Score 184

very nice. very very nice.

deep_tracy's picture
deep_tracy
Activity Score 588

really cool.

tiny_wordz's picture
tiny_wordz
Activity Score 325

NICE!!!

amramr's picture
amramr
Activity Score 2

I lIke it.

Oxo's picture
Oxo
Activity Score 52

how can a paper be so different and not jam ?
this would be more convincing : "frustrated with paper jams ? buy a new printer"

Yokel's picture
Yokel
Activity Score 604

Believe me, there are BIG differences in papers. Some are absolute crap and will often jam, others never.
(I work in the biz, printing for various paper and printer manufacturers)

me thinks's picture
me thinks
Activity Score 722

Kick-ass idea.

ooops's picture
ooops
Activity Score 448

i will open the envelope carefully from the opposite side if i found those paper stucked inside:)

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