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Join case study

Agency: 
Published/Aired: 
May 2016
Description: 

Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds.
In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet. The idea: "You can reach anyone through 6 people". If this statement is true, will our main character succeed in attending the concert of the Kolin?

YouTube interactive channel: http://www.youtube.com/user/KolinFAN
Online animation: http://djuicejoin.demo.carnationgroup.com/

Advertising agency: Leo Burnett Budapest, Hungary
Creative Director: Vilmos Farkas
Copywriter: Andrea Horváth
Art director: Zsolt Balogh
Agency TV producer: Ilona Baróti
Director: Péter Herz
Cameraman: Dániel Garas
Sound design: Balázs Pejkó
Music: The Kolin
Producer: Petra Tarnai
Digital agency: Carnation

Comments (2)

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Highest Rated

capywriter's picture
capywriter
Activity Score 5509

a little :)

Hibon's picture
Hibon
Activity Score 3736

Presentation a little confusing, no ?

Simple ideas are the best !

capywriter's picture
capywriter
Activity Score 5509

a little :)

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