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Djuice: Join case study

Djuice is the first Hungarian mobile operator which exclusively targets 15 to 26 year olds.
In 2009, Leo Burnett Budapest created an integrated campaign to promote Djuice's competitive tariffs on calls, sms, mail and internet. The idea: "You can reach anyone through 6 people". If this statement is true, will our main character succeed in attending the concert of the Kolin?

YouTube interactive channel: http://www.youtube.com/user/KolinFAN
Online animation: http://djuicejoin.demo.carnationgroup.com/

Advertising agency: Leo Burnett Budapest, Hungary
Creative Director: Vilmos Farkas
Copywriter: Andrea Horváth
Art director: Zsolt Balogh
Agency TV producer: Ilona Baróti
Director: Péter Herz
Cameraman: Dániel Garas
Sound design: Balázs Pejkó
Music: The Kolin
Producer: Petra Tarnai
Digital agency: Carnation
Released: 2009

2 comments

Hibon's picture
Hibon
3736 pencils

Presentation a little confusing, no ?

Simple ideas are the best !

capywriter's picture
capywriter
5511 pencils

a little :)

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