Diving Village: Street art

In the same week as The Wilderness fair in Stockholm, Sweden, the Swedish Diving Association performes a guerrilla campaign and paints divers just like road signs, to attract visitors to the "Diving Village", a part of the Wilderness fair.

The "Diving Village" is a part of the Wilderness fair and contains many different exhibitors within diving. To attract more visitors to the fair, especially dive-interested, the diving association has created a guerrilla campaign with street art painted white divers, just like ordinary road signs. And like road symbols there is an arrow, but it is pointing towards the nearest water. Underneath the diver is the web address www.börjadyka.nu [translation: www.startdiving.now]. The street art is painted in a temporary spray that easily disappears and goes away in rain.

Advertising Agency: Miami Guerrilla Agency, Sweden


alvinpck's picture
1467 pencils

It would be better if it's painted on the gravel.


TheWordOnTheStreet.'s picture
35 pencils

You don't have to explain the concept twice. Explaining the concept two times isn't necessary.

iT-iS-i's picture
1721 pencils

They should go home...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture
728 pencils

So crappy! And yes... like I would like to go diving in that shit pool.

LeeHarvey's picture
3045 pencils

Well, no-one is stopping you, so go ahead...

kusseejner's picture
242 pencils

The idea is about as shite as the description.

jazarah's picture
1262 pencils


skeMaMen's picture
428 pencils

Everything is so shity...!

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

xhchenz's picture
19 pencils

shit... why would I want an ad that will got wash away in a rain? so that I can paint it again? over and over again?

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