Street art

Agency Network: 
March 2008

In the same week as The Wilderness fair in Stockholm, Sweden, the Swedish Diving Association performes a guerrilla campaign and paints divers just like road signs, to attract visitors to the "Diving Village", a part of the Wilderness fair.

The "Diving Village" is a part of the Wilderness fair and contains many different exhibitors within diving. To attract more visitors to the fair, especially dive-interested, the diving association has created a guerrilla campaign with street art painted white divers, just like ordinary road signs. And like road symbols there is an arrow, but it is pointing towards the nearest water. Underneath the diver is the web address www.bö [translation:]. The street art is painted in a temporary spray that easily disappears and goes away in rain.

Ambient advertisment created by Miami Guerrilla Agency, Sweden for Diving Village, within the category: Recreation, Leisure.

Advertising Agency: Miami Guerrilla Agency, Sweden

Comments (9)

Log in or register to post comments
alvinpck's picture
Activity Score 1467

It would be better if it's painted on the gravel.


TheWordOnTheStreet.'s picture
Activity Score 35

You don't have to explain the concept twice. Explaining the concept two times isn't necessary.

iT-iS-i's picture
Activity Score 1721

They should go home...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture
Activity Score 728

So crappy! And yes... like I would like to go diving in that shit pool.

LeeHarvey's picture
Activity Score 3045

Well, no-one is stopping you, so go ahead...

kusseejner's picture
Activity Score 242

The idea is about as shite as the description.

jazarah's picture
Activity Score 1262


skeMaMen's picture
Activity Score 428

Everything is so shity...!

Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

xhchenz's picture
Activity Score 19

shit... why would I want an ad that will got wash away in a rain? so that I can paint it again? over and over again?