Discovery Channel: Subway

Advertising Agency: Discovery Communications, Washington DC, USA
Creative Director: Stefan Poulos
Associate Creative Director / Copywriter: Andrew Heckel
Art Director: Christian Williams
Published: September 2008

11 comments

Guest's picture
Guest

Nice use of the media space.

Guest's picture
Guest

...just like those trash cans in the public space.

Guest's picture
Guest

Not the greatest thing I've ever seen. Not even close. But, put this in a dark subway tunnel with nothing but these fake windows to look out at and this may have actually worked. I can see what effect they were going for.

pinkshick's picture
pinkshick
37 pencils

That is a good idea.

Guest's picture
Guest

Nice

叶颢's picture
叶颢
168 pencils

不是很喜欢,个人认为仅仅是个特殊媒体投放而已。。。广告与媒体的互动性没有更好的体现出来。JUST AD,NOT GOOD AD。

Guest's picture
Guest

i think too cluttered!

Guest's picture
Guest

Seems like it might have been more effective to have all the "windows" make up one scene, as you would really see it in real life, without all the copy and everything. Then have only one actual "ad" in each train car with the type and logo, etc to pay it all off.

Guest's picture
Guest

second that

Guest's picture
Guest

I AM WAITING FOR NEXT WORLD

sush's picture
sush
566 pencils

yeah, nice use of media

sue

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