Discovery Channel: Subway
Advertising Agency: Discovery Communications, Washington DC, USA
Creative Director: Stefan Poulos
Associate Creative Director / Copywriter: Andrew Heckel
Art Director: Christian Williams
Published: September 2008
Advertising Agency: Discovery Communications, Washington DC, USA
Creative Director: Stefan Poulos
Associate Creative Director / Copywriter: Andrew Heckel
Art Director: Christian Williams
Published: September 2008
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11 Comments
Nice use of the media space.
...just like those trash cans in the public space.
Not the greatest thing I've ever seen. Not even close. But, put this in a dark subway tunnel with nothing but these fake windows to look out at and this may have actually worked. I can see what effect they were going for.
That is a good idea.
Nice
不是很喜欢,个人认为仅仅是个特殊媒体投放而已。。。广告与媒体的互动性没有更好的体现出来。JUST AD,NOT GOOD AD。
i think too cluttered!
Seems like it might have been more effective to have all the "windows" make up one scene, as you would really see it in real life, without all the copy and everything. Then have only one actual "ad" in each train car with the type and logo, etc to pay it all off.
second that
I AM WAITING FOR NEXT WORLD
yeah, nice use of media
sue