Dignity in Death: Kathleen

The campaign consists of stickers that look like brass memorial plaques that were affixed to park benches around the city. The stickers provided the url to a pro-euthanasia microsite. The issue of planned euthanasia is currently before the Canadian courts.

Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay
Art Director: Andy McKay
Copywriter: Andy Manson
Released: November 2009


majx20's picture
58 pencils


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

hmm bit bad taste to place this kind of text on a bench like this

sirvan's picture
29860 pencils

Nah, it's a pretty common place to put plaques.


"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

plaques yes, but not with this copy lol

morse's picture
16752 pencils

Powerful advertising. I can't debate the issue at hand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

silvi's picture
4172 pencils

I prefer this message a newspaper o magazine, not a public place.

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