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Donald

Agency: 
Published/Aired: 
November 2009
Description: 
Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay
Art Director: Andy McKay
Copywriter: Andy Manson

Comments (6)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

respect to copy

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~ Quite obviously, I have gathered no moss ! ~

tirthomitro's picture
tirthomitro
Activity Score 2758

why the park bench??
and the idea's too old and treaded on....weak campaign!

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture
ivan

The scary thing about coma is that many people have been reported to stay conscious yet unable to move a muscle. Locked in syndrome. Also, many have come out of come after years. So this is not a simple question for sure.

satrianee's picture
satrianee
Activity Score 3748

Terrible question with no "right" answer. That' why laws leave this matter to patient itself (if he/she has any former statements) or to the family. This copy sounds very cold, just can be told by a total stranger who just care about how much Mr. McLeod's coma costs.

This campaign could be less disturbing if it was pro-euthanasia

edit: oh well.. it is. Rosa Maria's was the one I first read. Too embarrassed...

silvi's picture
silvi
Activity Score 4172

This is a complex subject. I respect the aproach.

rolling.stone's picture
rolling.stone
Activity Score 2741

respect to copy

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture
rolling.stone
Activity Score 2741

respect to copy

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

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