Dignity in Death: Donald
Advertising Agency: Cundari Advertising, Toronto, Canada
Creative Directors: Andy McKay
Art Director: Andy McKay
Copywriter: Andy Manson
Released: November 2009
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6 Comments
why the park bench??
and the idea's too old and treaded on....weak campaign!
they showed me a picture & i laughed
dignity has never been photographed
The scary thing about coma is that many people have been reported to stay conscious yet unable to move a muscle. Locked in syndrome. Also, many have come out of come after years. So this is not a simple question for sure.
Terrible question with no "right" answer. That' why laws leave this matter to patient itself (if he/she has any former statements) or to the family. This copy sounds very cold, just can be told by a total stranger who just care about how much Mr. McLeod's coma costs.
This campaign could be less disturbing if it was pro-euthanasia
edit: oh well.. it is. Rosa Maria's was the one I first read. Too embarrassed...
This is a complex subject. I respect the aproach.
respect to copy
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~ Quite obviously, I have gathered no moss ! ~
respect to copy
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~ Quite obviously, I have gathered no moss ! ~