Dietrich: Volkswagen Touareg

The agency created for Dietrich car's dealer an activation in Patagonia to promote the exclusive VW Tuareg car, aimed at the top of the market with the concept "To get everywhere, get in touch with us". Large photos of the back of the Touareg were set in the seats of the ski lifts to give the sensation of being lifted up the mountain in a 4 wheel truck.

Agency: Grey, Argentina
Creative Director: Pablo Gil, Sebastián Garín
Copywriter: Martín Dufou
Art director: Cristian Feichtenslager