Dietrich: Volkswagen Touareg

The agency created for Dietrich car's dealer an activation in Patagonia to promote the exclusive VW Tuareg car, aimed at the top of the market with the concept "To get everywhere, get in touch with us". Large photos of the back of the Touareg were set in the seats of the ski lifts to give the sensation of being lifted up the mountain in a 4 wheel truck.

Agency: Grey, Argentina
Creative Director: Pablo Gil, Sebastián Garín
Copywriter: Martín Dufou
Art director: Cristian Feichtenslager

19 comments

PeteHH's picture
PeteHH
202 pencils

Nice!

Karla Kolumna's picture
Karla Kolumna
4 pencils

although i like ambient media, i think this one is particularly nice

John Huerbert II's picture
John Huerbert II
44 pencils

I think you're mother is nice. And you were born with an IQ that dwindles in the mentally challenged range. But please understand why I have retorted in such a manner. You have angered me in two ways my common man. Firstly, you used the word "one", a word I detest. Secondly, you have an A in your name. Get rid of the A in your name and John Huebert II will maybe one day accept you in my select group of finest people who enjoy truffles on cool fall day with a glass of chilled pelegrigio and twist of lime. mmmmmm i can taste the bubbles now you hairy man.

I have made myself clear.

I'm of to Mont Blanc. That's in Portugal. bichez

drunk dave's picture
drunk dave
1066 pencils

Cock. But that's what you wanted to read. I'm guessing you've finally won a lion and need to express it in ways that makes your cock feel bigger than it is. Don't worry, everyone things you're a BIG one already.

John Huerbert II's picture
John Huerbert II
44 pencils

drunk dave.
i must have been mistaken when i thought you were a man of fine pedigrree and "shiomizinaturalisonati®".
although i was effected by elephantites in my genitelia i must say i am disapointed to learn that you are also a commoner. you must eat diner with only one fork and one knife you pitty man. i feel much sorrow for your peasentness. and i hope you get promoted from your current buttler trade to a more sophisticated pool cleaner.

I have had sex with many women.

John "the meat" huerbert 11 wishes you good day

Karla Kolumna's picture
Karla Kolumna
4 pencils

Dear John Huebert,
If your skills in writing flame-posts are as good as your advertising skills, I highly doubt that you could have paid
those many women you claim to have had sex with.

Skor's picture
Skor
208 pencils

Are you guys on crack?

Someone who cant even spell their own name right, let alone spell complicated words,
or know anything about geography, and you guys call him an advertiser?

and someone actually said that hew won a gold lion??!!!

If dicks like this are winning Lions, I should start being a dick!!

popdistortion's picture
popdistortion
1594 pencils

Mont Blanc is in France/Italy, you prick.

ivan's picture
ivan

Please stop trolling. Let's stay on the subject. Off topic vents can go to the Dungeon. Thank you for your kind understanding!

Ivan Raszl, admin of AotW

the_ashlands's picture
the_ashlands
1394 pencils

i see your back to your stupid game here. you know, if you want to pretend to be sophisticated and intellectual then perhaps you shouldn't spend your time here but rather go back to your "ivy league" shack and learn to spell.

i have hereby outted john huerbert the XIV as the dolt he truely is. booyakasha!

popdistortion's picture
popdistortion
1594 pencils

Nothing to complain about. This is really good.

LAZ's picture
LAZ
288 pencils

brilliant!

Beatles's picture
Beatles
47 pencils

Really good. I think we should stick to advertising. We are not intrested in your personal egos.

Capitalist's picture
Capitalist
132 pencils

As my mother would say "Jelous-Down" this is just dammn-damn good. I said it.

2workitt's picture
2workitt
44 pencils

Man, I love this... both: The ad and the "bitching".

Sorry Ivan, I have to do this.

Conclusion: And this weeks winner of the BAD (Being A Dick) award goes to His Honourable, Talented, Genuis, Gift to "Commoners" (LOL) the one (luckily only one) and only....

SFX: drum roll...

John Huerbert II

Please send us your acceptance speech.

thecharles's picture
thecharles
104 pencils

I remember when it used to be about the ads. What happened. You've changed man, you changed.
BUt anyway, this idea has me conflicted, on one side I really like the concept, the execution is nice, over all i think this one is a winner.
But my non marketing brain is pissed that advertising is now touching into this serene setting. If only we could find a way to rearrange the clouds in the sky in the shape of our favorite logos. Maybe we could find a way to to stick a straw in the sun and make a Tropicana ad.

the_ashlands's picture
the_ashlands
1394 pencils

nice.

pixelbomb1's picture
pixelbomb1
2555 pencils

evryone's a critic

Sincerely,
Arnold Santillan
714-206-2459

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