Facebook Cam

May 2010
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Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.

Advertising Agency: FullSIX, Madrid, Spain

Comments (9)

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atb2005's picture
13561 Activity Scores

Do the users really have a need to share their Diesel moments? "Hi everyone, I just got out of the fitting room. Check me out. You like my new Diesel jeans?" I personally have never seen anyone taking pictures of themselves in a clothing store. It's a fresh idea, but meaningless, especially given the fact that many people these days use smartphones (iPhone, etc) that have built in cameras and the facebook app on.