Diesel: Facebook Cam
High Bandwidth | Low Bandwidth | Mobile
Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
Advertising Agency: FullSIX, Madrid, Spain
Published: May 2010
10 Comments
Do the users really have a need to share their Diesel moments? "Hi everyone, I just got out of the fitting room. Check me out. You like my new Diesel jeans?" I personally have never seen anyone taking pictures of themselves in a clothing store. It's a fresh idea, but meaningless, especially given the fact that many people these days use smartphones (iPhone, etc) that have built in cameras and the facebook app on.
NONESENSE.
GiBo
Well, i agree with atb2005 BUT, this is a nice way to bring people to the store. Let`s think about: My friend went to a disel store and there they had this DIESEL CAM that i can access my facebook and stuff. It`s different and creative, they can show DIESEL as a brand everywhere. Here, in Brazil, girl loves to take pics inside the fitting room. And also, they are most of the time with 2 friends, never alone.
It`s great this idea and i`m pretty sure that will work great.
I don't like it. It's long and complex to do during shopping.
Then every time you take a pic you've to log on facebook?
People that like it probably use their own mobile phones
...the case history is horrible too
The case study is very bad! and the ad...
boring
This connects Diesel with hundreds of these individuals friends after every pic. Not to mention it provides them with all their information that Facebook gives them access to when using FB Connect. They can use this data to create an even better campaign next time targeting this demographic.
Cool concept - It gets the job done.
At the end of the day that's all that matters.
it posts a photo to facebook?! that's incredible.
I think it is a good idea in business. Making people to post there picture having a Diesel apparel is a new idea. Some thinks it's a lame idea but its advertising. Maybe it can be a positive or a negative advertisement depending to the people views but I think it makes people know the company in a good way because a fresh new idea makes people interested on it.
Guy Riordan