Die Tageszeuitung: Airtime hi-jacking
You can watch the video too.
Advertising Agency: Michael Hoinkes, Germany
Creative Director / Copywriter: Michael Hoinkes
Art Director: Benjamin Busse
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5 Comments
Good idea... but - the line is readable, the logo is not. And then the tiny call to action on the left.
I don't know if a lot of people actually connected these to the newspaper. This way, possible results would depend on secondary PR effects.
Plus, you name tv ratings around 30 million but mention no results in sales or clicks at all. Unless you just forgot to put that information up, this would be a nice idea executed very badly.
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Very Cool!!!
Hey man! Don´t forget: We all see this now on our computers. If we would see it LIVE on TV it will be 10, 11, 12, 13, 14, 15, or more times bigger then here and the picture will be more sharp! So we are able to read all and to see the logo too!!!
I LIKE THIS ONE!!!
fake!
wtf, seems to be a students work. seriously, couldnt you make a bit more realistic. hope jury kicks your ass.
you are getting really annoying with that studentsworkcrap. IF that is fake, it's a good one.
But i can't agree that's a good ad. they talk about billions of contacts all over the world and you can't even read a damn thing on their promotional video! not even to mention the logo. no one notices that poster
sorry, i was wrong with my comment above.
because it's a work for the left-winged tageszeitung it must say:
wtf? seems to be a social-pedagogy-students work!