Die Hard 4.0: Smash-o-meter

He is tough. See if you are as well.

A “Smash-o-Meter” was installed in Shopping Malls to measure the strength of its users.

Advertising Agency: MPM Propaganda, São Paulo, Brazil
Creative Directors: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Account Managers: Marcelo Passos, Gisele Pansera, Daniel Amorim
Media: Daniel Chalfon, Eduardo Lellis, Priscila Carmona, Bruno Ortega
Production: Anelito Nóbrega, Aroldo Correa
Published: July 2007


ivan's picture

Ivan Raszl, admin of AotW

lamz's picture
208 pencils

charming too ; )

xpecialist's picture
29 pencils

Excel. Great strategy. One on One. Brazil is in the house.

laylowmoe's picture
328 pencils

I just watched the movie two days ago.

This idea doesn't fit it.

Bauducco's picture
297 pencils

What do you mean?

Bruce Willis is tough in the movie. See if you are as well. What doesn´t fit?

laylowmoe's picture
328 pencils

The movie had gunfights, car chases, explosions, massive property damage, and occasionally, fisticuffs.

This idea only works for a movie that is ALL about fisticuffs, e.g. a boxing or martial arts flick.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

This idea works for movies that have tough protagonists appealing to violence to solve their problems. Simple.
Nice ambient.

laylowmoe's picture
328 pencils

Um... no.

The Die Hard movies are about things blowing up, not people getting punched.

This is an ad that isn't familiar with its own brand.

Joe76's picture
772 pencils


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