Die Hard 4.0: Smash-o-meter
He is tough. See if you are as well.
A “Smash-o-Meter” was installed in Shopping Malls to measure the strength of its users.
Advertising Agency: MPM Propaganda, São Paulo, Brazil
Creative Directors: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Account Managers: Marcelo Passos, Gisele Pansera, Daniel Amorim
Media: Daniel Chalfon, Eduardo Lellis, Priscila Carmona, Bruno Ortega
Production: Anelito Nóbrega, Aroldo Correa
Published: July 2007