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Die Arche, Christian Child and Youth Aid: Bag
120.000 children in Berlin are suffering from hunger. Donate food.
Advertising Agency: Atletico International, Berlin, Germany
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Joachim Zeh
Copywriter: Christopher Hoene
Released: November 2007
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Hmm. Interesting placement. Pulls on the heartstrings, I bet.
-Natalie
www.topolewski.net
why is the girl SOOo clean?
Exact same idea as this one:
http://adsoftheworld.com/media/ambient/feed_sa_trolley?size=_original
I prefer the South African one. The art and the logic is far better. The target is giving food to the child as apposed to this one where someone bags your groceries and the target ends up taking the food away from the child.
Plus, in the South African one, you have a chance to donate food and money at the checkout. Here you go home, then you see the ad and only then do you get to take action. Too drawn out to be effective!!!
That's my first thought...
COPIED
yeah.. i like the south-african one better. maybe these guys need to put their faces inside bags and the headline should read,
we in Berlin are short of ideas. please Donate.
ideas....30 minutes nahi toh free.
the "leaking bucket" link wins :) definitely
Not only stolen from the South African idea but not even a decent job done of the theft. Bleh.
The idea of posting ads is not to copy and claim.
If this was copied after seeing south africa´s version, it wouldnt have been shortlisted at the one show about 2 months ago. Check out the release dates!
btw: there is a famous italian sports journalist. And he said, the only reason why italian soccer players always feel cheated by the fifa and referees is: they are the only ones who do this themselves and therefore the only ones capable of even thinking of an act like that.
Whether it was stolen or not is irrelevant. The South African version is far more effective.
I personally doubt people are that brazen that they will see something here one day and then "re-work" the idea and post it here the next.
I agree with (leaking bucket)