Diabetes Association of Sri Lanka: Fork Spoon

Be Careful With The Sugar

Two million Sri Lankans are already reported to be suffering from Diabetes. Another two million are at risk. To create awareness around this issue, we took your average teaspoon and cut slits in it to resemble a fork. As a result, you would have used less sugar, thus decreasing blood sugar levels and the threat of suffering from Diabetes. This teaspoon was distributed across a local chain of restaurants and picked up by national television, enlightening the entire nation on its benefits and how we can prevent the risk of Diabetes.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Executive Creative Director: Eric Frank
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Prasad Weerasekara
Photographer: Dinesh Gunaratne
Additional credits: Anthony Sinniha, Upeckha Cumaratunga, Sugandi Dissanayake, Sudath Chandra, Sajiv Panditha, Anura Udugahapaththuwa, S. Gayan Mathangadeerage, Jeewantha Prasad, M.A.C.P Kumar, Vipul Kodithuwakkuarachchi, P.M Oshman, Shihani Ganjali Mullegama
Published: November 2011

30 comments

vasilissa's picture
vasilissa
16 pencils

Great idea of educating the society. Trimming the spoon is an excellent idea.

Roshan Quintus's picture
Roshan Quintus
669 pencils

This is really a great idea. It works very well. I think you should get patent rights for this spoon n take it forward.

http://www.youtube.com/watch?v=JMC1umXropU

bite me

Viraj6's picture
Viraj6
3 pencils

really really love this. hats off to the to the creatives.

viraj

simonds08's picture
simonds08
598 pencils

then here's to you!

Diyasena's picture
Diyasena
8 pencils

cool idea. watched the video presentation on youtube - not so impressive. would have done a good video as well.

simonds08's picture
simonds08
598 pencils

and you!

Piyumz's picture
Piyumz
37 pencils

Love it! :D

Hadrons's picture
Hadrons
5743 pencils

yup - good idea.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

chicagohour's picture
chicagohour
361 pencils

Fantastic

Hmmmmm

Arta's picture
Arta
3 pencils

All Stars

Wordfruit's picture
Wordfruit
1023 pencils

Sounds like it picked up well in the media. Good stuff :)

mlkr's picture
mlkr
18 pencils

I just read "diabetes", saw the spoon and understood the idea. Brilliant.

Hawrys's picture
Hawrys
194 pencils

Very good, guys!

Roger Keynes's picture
Roger Keynes
5498 pencils

yes

Will Think for Salary

Reem21's picture
Reem21
31 pencils

very effective!! Bravo

sintra's picture
sintra
699 pencils

Nice one : )

jponino's picture
jponino
601 pencils

i disagree.. it's not such a good idea, because if creating a fork from a spoon is a great idea, i don't get a good ad !
honestly, i got diabetes, and a fork spoon won't teach me or anyone else how to consume less sugar..
and the fact that shine my point is that they needed to communicate through so many medias just to talk about this little idea..
an ad or action of communication need to be understood by itself,it's not supposed to have explanation to get it

Nike Diesel's picture
Nike Diesel
13389 pencils

+1

Diyasena's picture
Diyasena
8 pencils

@ jponino - The idea here is not creating a fork from a spoon. So your point is lost. I don't think they have given any explanations or whatsoever in order to understand the idea(the communication) therefore again your point is lost. pls look around to understand how important is the media support for ambient/action work. yes its a simple yet a great idea.

jponino's picture
jponino
601 pencils

original doesn't mean good :)

Roger Keynes's picture
Roger Keynes
5498 pencils

But originality and simplicity and relevance does. ;)

Will Think for Salary

khronos's picture
khronos
998 pencils

yep, that works :)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

wow. great idea. congrats

Lazarus's picture
Lazarus
1502 pencils

Great way to use a Spork!!!

chathurank's picture
chathurank
2 pencils

Excellent campaign. I like the concept.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Best outdoor of the week.

11 January 2012

http://www.bestadsontv.com/best/outdoor

vasilissa's picture
vasilissa
16 pencils

Congratulations for the Bronze Medal! Keep it up and be more creative!

wildbore's picture
wildbore
749 pencils

well done guys. superb job!

ved12's picture
ved12
5 pencils

I think this Fork Spoon have specially made for the diabetics. Diabetics should always try to avoid eating sugar and therefore, now number of artificial sweeteners are available to control blood sugar level
http://www.areyoudiabetic.net/24032010/low-blood-sugar-symptoms-490.html

xtreme9621's picture
xtreme9621
2 pencils

Idea is good. However, would have been even clearer if its a perforated spoon rather than a Spork. The similarity to the fork is just leading viewers to think in a different direction.

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