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DHL: Van
24 Hours Online Tracking.
www.cn.dhl.com
Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Directors: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang
Comments
it will never be interesting just because it's something like ambient gimmick.
ps: I believe the stuff must be an one-off ad, namely, scam ad, and I also noticed Lam Kweichee was responsible for it, if I don't remember wrong she has ever expressed her hatred for scam ads before, how sarcastic it is!
nice idea
Advertising is the art of making whole lies out of half truths.”
sarthak
mumbai
Anyway - i like it
the song is nice
what is the name?
song is: "september" by EWF
well i think it's pretty interesting and definitely eye-catching on the roads.
pfff.
but the song is nice.
Hey that's clever, it's works well and it's memorable. Nice one!
Memorable indeed!
Pretty cool. Reminds me JWT's Grand Prix-winning 'Missile Car' a few years ago. Link.
that's pretty dopeee
pretty cool ....
I think, we must be more interested in doing ambient cause there is a whole world of possiblitities to express creativity.
Absolute brilliance!!!
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