DHL: Page
International courier service express delivery guaranteed.
Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Art directors: Richard Zhou, Yoga Yu, Apple Lee, Yao Qiangang
Copywriter: Chen Rui
Photographer: Zhu Wenhui
Published: April 2007
72 Comments
wow!!!!
I Like it, don´t mind if some of you will say it´s been done, bla, bla, bla, bla... Good idea, nice execution!
good work!!! very cool
lovely...OnM, india did this idea for an NGO last to last year. But this also rocks.
Don't know if it's good or bad, but it looks like a "Wish you were here" Pink Floyd Album cover rip off to me. Or maybe it's an homage. Tough to say.
Yes, it does look very much alike.
Done.
Done comment: DONE!!!!!!
cool
like, kick"f@#%&*g"ass!!! seriously kick"f@#%&*g"ass!!!
they showed me a picture & i laughed
dignity has never been photographed
it should have been NewYork on the other side or some location a little different. Just looks like the same place. but overall sweet idea
Can you explain again ..... about flipping the DHL logo
if you just print it will look different on white background..... so g me to print 100,000 pcs
Very Nice Idea
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
Very nice, great demonstration of service
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Good is the enemy of great.
nice but veeery expensive for a print ad (2 full ad pages plus one extra pvc page printed on both sides... wow). hate me, but an idea that expensive isn't that good
Shot! Good One!
Look up "brilliant" in the dictionary, and this ad should be pictured on the page.
They took the idea that a few other delivery services had used with the image of an open box and people exchanging an object rather quickly. However, Shanghai J&J Advertising Co. seems to have taken it a step further. Great work.
Creo que las dos fotos deberían haberse tomado en locaciones que representen dos lugares alejados del mundo. dos países diferentes. Así hubiera reforzado la idea de Internacional.
holy shit... from the thumbnail thought it was the cover for pink floyd's wish you were here... anyways...
AMAZING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
100% Effective.
I always enjoy a print ad that uses the medium in such a unique way.
http://dearadvertisin.blogspot.com/
excellent!
9.5/10
great ad. photos look great and the message is very easy to understand. the only thing that makes it loose points for me is how expensive it would be to print. but well done! nice work.
As good as expensive.
nice ad
very very nice!!! an award winner for sure, but i don´t like the copy...
nice
Nice one. simple.. great!
wonderful...........................loving it
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
Very impressive
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Super cool..... brilliant... what an amazing idea... good execution...
To book media like this in the first place, the idea has to be worth it. Luckily it's worth it. Nice stuff.
The talent are stiff just like the Pink Floyd cover.
Fantastic !! Like it !!
8/10
radical
Hecho, es la misma idea de algo que ganó cannes hace años, no recuerdo si fue en el 2006 o 2005,
era un niño durmiendo en la calle, al voltear la página el niño quedaba sobre una cama.
Lo siento. pero es lo mismo.
Yoshiro
Hecho, es algo parecido ganó cannes hace años, no recuerdo si fue en el 2006 o 2005,
era un niño durmiendo en la calle, al voltear la página el niño quedaba sobre una cama.
Lo siento. pero es lo mismo.
Yoshiro
vos segui retocando tus payasos yoshiro, no hay que ser envidioso por no tener buenas ideas
WOW
http://adsoftheworld.com/forum/42788
i just loved it........................i wll 2 buy d magzn for dat ad..............
shweta
WowWowWowWowWowWowWowWowWowWowWowWow
I dont have the link, sorry to all, but it was done, exactly the same for a NGO, in which you could see a little boy on one room and turning the page, with your help in another room much nicer.
Sorry but done... this is something for Joe!.
good idea
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~ Quite obviously, I have gathered no moss ! ~
WOWOWOW
Super great
It is so simple but effective about dhl focus on both sides. Sender and recipient. Great ad
ffs its simple and its awsome.
Great work!
Awesome simple & Great idea
Great use of media,
love it!
jus amazing !!!
Seen it...
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
nice.
perfect. seems right on the brief.
and to all the comments who say they've seen it -- sure it's been done for other brands, but this brand fits the concept perfectly.
and to the dude that says he doesn't like it because it's expensive -- why are you judging it by that? quit hating. would so hate to have you as a boss (if you're even in advertising).
such a good work, really ....
good
good job
brilllllllllllllllllient................... boss..... tooooo gooooodd
Brilliant idea!!!!
Has already been done before ; )
LINK: http://www.marketingmag.ca/images/inprint/2009/0609_tassimo.jpg
The same idea twice..by students.
youngcreatives.com/sweden/work/7QDLCE
youngcreatives.com/sweden/work/JYR6EM
Still good tho.
Brilliant!
顶！
There's a long debate on this scam ad, as DHL never assigned J&J agency in China. Moreover, it's totally odd to have English as a language in the suspected ad, as for Chinese audiences, it's obviously Chinese language. Check out the original (or should we say, the legit) work from Ogilvy & Mather Peking in the following link.
http://adquan.com/article.php?id=3581
Adoption ad by Ogilvy Mumbai
Great!
supurb !!!!
How cool it is !!
very innovative.. job well done..
so simple and so effective!
http://www.creativecriminals.com
best, it's effective!
I saw this as well, I think that's the piece from Ogilvy Beijing. Just came across this...
http://www.notcot.org/post/29015/
www.michaelwongcc.com
Lovely idea..
brilliant idea and execution.. love it! great job