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Haute Couture

Agency: 
Published/Aired: 
January 2010
Description: 

DHL is the official logistics partner of Fashion Week worldwide. Our task was to create an international campaign that emphasises DHL’s competence in the fashion industry. To communicate the close connection between DHL and the fashion world we turned fashion itself into our main advertising medium. In cooperation with Michael Michalsky – one of Germany‘s most famous designers – we created a special haute couture collection: dresses exclusively made of original DHL packaging materials. Bringing to life our motto: ”DHL – the perfect fit for the fashion world“. The dresses were displayed on dummies at the DHL stand at Fashion Week and worn by hostesses. An elaborate fashion shoot with our dresses provided the motifs for our print material, such as posters, invitation cards, a calendar etc., and the online campaign.

Executive Creative Directors: Wolfgang Schneider, Mathias Stiller Creative Directors: Markus Ewertz, Boris Schwiedrzik Art Director: Marc Tebart Copywriter: Friederike Sinning

Photographers: Kristian Schuller Design: Michael Michalsky, Peggy Schuller

Ambient advertisment created by Jung von Matt, Germany for DHL, within the category: Transport.

Advertising Agency: Jung von Matt/Spree, Germany
Account Supervisors: Jan-Hendrik Oelckers, Ilan Schaefer

Comments (17)

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Highest Rated

LeroyChristian's picture
LeroyChristian
Activity Score 392

I LOVE THIS

xcreativity's picture
xcreativity
Activity Score 2374

beautiful art direction

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The medium is the message, after all. Nicely done.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

I didn't know DHL were selling packaging material...

alejulimaty's picture
alejulimaty
Activity Score 842

DONE LAST YEAR BY DEL CAMPO SAATCHI & SAATCHI

rehpani's picture
rehpani
Activity Score 312

YES IT´S TRUE
DONE BY DEL CAMPO NAZCA SAATCHI & SAATCHI (ARGENTINA)

http://www.dcnazca.com.ar/360/reciclado.html

kingzeus's picture
kingzeus
Activity Score 260

nice indeed

"you are valued for your value so be valuable..."

jimmymars's picture
jimmymars
Activity Score 58

nice packages to unwrap indeed.

anHiiieeta's picture
anHiiieeta
Activity Score 328

wowwwwwwwwwwww! amazing is the word!!!!!!!!!!!!!!

roel_bogers's picture
roel_bogers
Activity Score 84

truly awesome! great art direction.Visually stunning!

dsklan's picture
dsklan
Activity Score 1926

what is the connection between dhl and the fashion world?!

Hibon's picture
Hibon
Activity Score 3736

Interesting but not new (very old idea)... 100 brands did this before.

Simple ideas are the best !

Dzsoi's picture
Dzsoi
Activity Score 8479

Agree. Recycled fashion was even made in Hungary which means it has been done a dozen times elsewhere before. And pls, don't vote for yourself, it is more pathetic than a 1.1 average rating...

mosho's picture
mosho
Activity Score 298

nice

Mohamed El Mahdy
www.sketchescs.com

LeroyChristian's picture
LeroyChristian
Activity Score 392

I LOVE THIS

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