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DFP.com: Harder

DFP.com: Harder
Your rating: None Average: 8.4 (78 votes)

Advertising Agency: JWT, NY, USA
Executive Creative Director: Kash Sree
Creative Director: Raphael Milczarek
Art Director: Jackie Anzaldi
Copywriter: Adam Noel
Photographer: Ali Weheda
Released: April 2008

Comments

sumsum's picture 623 pencils

this is soooo....

...ok, its really funny! but politically far away from correct:)

i gotta have such a sticker...

KofTailanDi's picture 2 pencils

WORD :)

Hi, my name is WHA!

Pennybabe's picture 14 pencils

My appetite was destroyed....
Men gotta like this...

kgeiger's picture 5158 pencils

Which JWT office did this?

Crisp One's picture 2033 pencils

this is awesome... now just getting a restaurant to put these in, is the hard part.

IanLB's picture

This has to be one of the best Unconventional Ads I've seen so far on adsoftheworld.com. Lately, all the ads have been bullshit on this site. Kudos to JWT.

Kateter's picture 1816 pencils

I love the idea!

seriously doubt it's anything but scam.

nevertheless - made me laugh.

Se7s's picture 24 pencils

I love the Ass

SeanMartin's picture

Uh... right. LOL. If JWT had *anything* to do with this, it was a couple of bored ADs with nothing to do one afternoon.

But it's damn funny.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

cperry's picture 280 pencils
Guest commenter's picture

Another lame example of a culture based on the exploitation of women and the trivialization of sex.

Crisp One's picture 2033 pencils

lady,take your comment,and go get a booth at the Lilith Fair

SeanMartin's picture

Was gonna say something and decided it simply wasnt worth it, save that some people need to just lighten up.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

LessTalkMoreMock's picture 104 pencils

Looks like there is a male version there. 3rd from left?

Guest commenter's picture

yep. 3rd from left is a male butt. hahaha. so they might also be catering to gays. no discrimination meant :)

but... what's not clear to me is the BDSM thing. err... i think anyone who loves wearing polka dotted underwear would use something like those designs? so.. i mean, those designs can't serve as bondage/BDSM's symbol. but that's just my opinion.

Luiza Lucky's picture 59 pencils

Really funny =)

Luiza Lucky.

sloppy4's picture 1212 pencils

does my ketchup bottle really need an ad on it?

Guest commenter's picture

ehi jwt, why don't you propose to dfp to sell their products with this packaging?

Zeus's picture 872 pencils

AWESOME!!

Disco Munky's picture 3839 pencils

So they want I should smack an ass before I get my guzzle on, with a supper sized bag of chips? Fuck them and fuck you if you think I'm going to stand for this smut in my face when I'm eating. I only get three minutes a day for food and if they think they can get me to spend it on a THUNDER-wank instead of the nourishment I crave, then they are sourly mistaken. VIVA LA ERECTION! MAKE MINE A SUPER SIZED BAG OF PORN!! MICE LIVE IN TREES!!! I OWE MONEY TO THREE DIFFERENT BARNYARD ANIMALS AND I'M SCARED THEY KNOW WHERE I LIVE!!!! SELL ME MORE CRAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAK!!!!!!!!!!!!!!!!!!!!!!!

"stay low, move fast"

Doin' it for the points

Disco Munky's picture 3839 pencils

BUTT SEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEX!!!!

Doin' it for the points

Guest commenter's picture

lo mejor que he visto en mucho tiempo.......por simple, funcional y simpático.

Guest's picture

have you still do that to get ketchup??????
are you still at 80´s??

Jet Propulsion Lab's picture 10602 pencils

I don't usually just slap the bottle on the rear end. I go hard-core. I "fist" the fucker!

Guest commenter's picture

We have no more glass bottles of ketchup in our country since 1992....this must in USA.(but, things will maybe change next week!!)

Roger Daly's picture 361 pencils

Roger that!

Guest commenter's picture

JWT, cant you just let your brain work and left your ego for a moment ?

Copykid's picture 85 pencils

Makes me very hungry, thank you master.

Guest commenter's picture

Disgusting!

omaraguerdouh's picture 30 pencils

HUT !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
good but very very :)

For better coconut

Guest commenter's picture

Nice:)

CJR785's picture 34 pencils

butter knife it.

Guest commenter's picture

Sweet!

BrettHeart's picture 111 pencils

Hahahaha... straight and funny!

[BrettHeart™]

[BrettHeart™]

halab_90's picture 5 pencils

hmm...
not funny :/

Guest commenter's picture

What family wouldn't love seeing this at a nice Sunday dinner?

Guest commenter's picture

Horrible and sad in a way. Love the retro photos, but on a food package and with that message? No really. This should never go public, such a teenage joke, a bad one. And you are not even a teenager.

Guest commenter's picture

I think this is one of the better ambient ideas I've seen in a while. The cheeky thing doesn't bother me much.

Saw a write up for this campaign in Media Life Magazine, seems pretty ligit. Good to see JWT taken it up a step and buying some time with the smaller companies to get producing effective, award winning work.

This whole thing couldn't have been more than a few hundred quid. Guess it depends on whether or not they used Mr. T for the man ass.

spotanatomy's picture 76 pencils
esosa osagiede's picture 50 pencils

Esoterik

Extremely Disgusting.

Esoterik

Guest's picture
5

decent idea , but horrible execution. just look at the photography, and design skill.

galloken's picture 6 pencils
8

es muy ingeniosa la idea...

Guest's picture

hhaahahahah
gotta love this !!

... meh.. the world is gettin to politically correct... laugh people!

Jinxy79's picture 21 pencils
10

LOVE IT!!!!!! Hahahaahhahahaha! I see Kash now in a whole diff light.

winamelia's picture 0 pencils

so funny!!

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