Destruction cycle, Cup

May 2007

Many gunshots, many canons, and more noises of sawing machine. Houses torn down, animals in danger of extinction, forests disappearing EL Nino getting serious. All those things done will eventually harm man himself.

This creative is based on cycle. Paper cup as a special medium is conveying a strong message, that damaging others will be a big damage to human being himself, while the round cup is also a cycled shape.

Advertising Agency: Shunya, Beijing, China
Creative Director: Doze Tou, Joy Liu
Art Director: Guan Zi, Bai Qing
Copywriter: Bai Ping

Comments (11)

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linhua96's picture
Activity Score 20

very good,i like it!

puppiepoppy's picture
Activity Score 1634

Please explain what has 'gun shooting' or 'tank' has to do with WWF? And the lumberjack looks like he's fcuking the chain saw as well.

Fk Mikenj's picture
Fk Mikenj
Activity Score 197

nice idea, nice media. I think execution/art direction could be impoved

andrej dwin's picture
andrej dwin
Activity Score 937

makes me think of an old old, very old short by MTV where an animated tank standing on a small Earth shoots and get's destroyed by his own bullet.
I enjoy the simplicity of these, though.
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mellowmarketer's picture
Activity Score 150

well 'Poppy' the guy shooting a gun is a hunter. So he's shooting animals. Got everything to do with WWF. While the tank..have you ever seen picture of battle fields after a fight from world war 2? Well the land scape gets completely flattened nature or yeah hope this explains it for you.

As for the chainsaw molestation. your absolutely right.

laylowmoe's picture
Activity Score 328

You're right on the hunter, but I don't think the tank works. It's more a "peace" message than a "save the environment" one.

raverus's picture
Activity Score 1476

Great+Nice: what goes around, comes around.

j2mango's picture
Activity Score 534

cup is not the right medium

puppiepoppy's picture
Activity Score 1634

Exactly! Imagine how many cups they've got to waste to bring forward the message. Not to mentioned the wastage of ink and brain cells. I'm sure WWF China would not endorse such ideas (if this is an idea).

teenie's picture
Activity Score 1894

I hope those cups are made from recycled paper.

yangm2000's picture
Activity Score 14

such an old idea!
hey!the idea is from a bottle of Mr.P