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Try Before You Buy

Agency: 
Published/Aired: 
April 2009
Description: 

Tattoos are permanent. So before you get one you want to make sure you’re going to like it. To help with this, we placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker with the message.

Try before you buy Dermagraphics.co.nz Tattoo

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Account Manager: James Cummins
Photographer: Kevin Hyde
Agency Producer: Phil Newman

Comments (18)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

nice idea

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~ Quite obviously, I have gathered no moss ! ~

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

The idea is good, nothing refreshing but good, but I'm curious if people will actually behave like the exampels above.

pulchinela's picture
pulchinela
Activity Score 1175

People won't behave like examples, but if they get the idea it's ok.

Stones's picture
Stones
Activity Score 138

Bit tough if you want a tattoo on your leg

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice idea, but how many people will think about tattoo in bathroom..

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satrianee's picture
satrianee
Activity Score 3748

Ad's task is to "make" you think. 100% sure anyone responded these things on the mirror. It doesn't make ever suspicious one go and have a tattoo, but makes the others who consider a customer.

morse's picture
morse
Activity Score 17364

It's good, but tattoos mirrors have been done many times for different subjects. I guess that's not a problem.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
Activity Score 122

No, it is not. Mirror is just a surface that can be used any number of times.

Brain-Art's picture
Brain-Art
Activity Score 1101

Good service

Wordnerd's picture
Wordnerd
Activity Score 6692

nice idea. there could be a bit more variety for my taste. showing only lame tribals gives me the impression this tattoo studio kinda uncreative

J Designer's picture
J Designer
Activity Score 2420

I see two tribal’s and one ta moko - This dose work for its intended audience because these are the most used tattoo styles in New Zealand.

I like the idea...my only question would be the height issue...It may be easy for a tall person to bend down to position the tattoos, but it would be really hard for a short person to jump up to position the tattoos.

Wordnerd's picture
Wordnerd
Activity Score 6692

actually that's what i meant - a mirror with different styles of tattoos at differnet places. to do what they are saying: trying it out before deciding

bsides's picture
bsides
Activity Score 27

Don't see this actually working.

funky_frogii's picture
funky_frogii
Activity Score 2536

very very gooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

silvi's picture
silvi
Activity Score 4172

Cool!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Good idea, but tattoos are very uglys!!!

"Bright ideas bring better results"

Migzter13's picture
Migzter13
Activity Score 973

Nice Idea. yeah.. try before regretting you just blew a thousand bucks or so on permanently damaging your skin.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

firebug's picture
firebug
Activity Score 1113

very good idea

rolling.stone's picture
rolling.stone
Activity Score 2741

nice idea

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~ Quite obviously, I have gathered no moss ! ~

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