Dermagraphic Tattoo: Try Before You Buy

Try before you buy Dermagraphics.co.nz Tattoo

Tattoos are permanent. So before you get one you want to make sure you’re going to like it. To help with this, we placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker with the message.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Account Manager: James Cummins
Photographer: Kevin Hyde
Agency Producer: Phil Newman
Released: April 2009

18 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

The idea is good, nothing refreshing but good, but I'm curious if people will actually behave like the exampels above.

pulchinela's picture
pulchinela
1059 pencils

People won't behave like examples, but if they get the idea it's ok.

Stones's picture
Stones
138 pencils

Bit tough if you want a tattoo on your leg

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice idea, but how many people will think about tattoo in bathroom..

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satrianee's picture
satrianee
3748 pencils

Ad's task is to "make" you think. 100% sure anyone responded these things on the mirror. It doesn't make ever suspicious one go and have a tattoo, but makes the others who consider a customer.

morse's picture
morse
15826 pencils

It's good, but tattoos mirrors have been done many times for different subjects. I guess that's not a problem.

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The Lion's picture
The Lion
122 pencils

No, it is not. Mirror is just a surface that can be used any number of times.

Brain-Art's picture
Brain-Art
1101 pencils

Good service

Wordnerd's picture
Wordnerd
6662 pencils

nice idea. there could be a bit more variety for my taste. showing only lame tribals gives me the impression this tattoo studio kinda uncreative

J Designer's picture
J Designer
2420 pencils

I see two tribal’s and one ta moko - This dose work for its intended audience because these are the most used tattoo styles in New Zealand.

I like the idea...my only question would be the height issue...It may be easy for a tall person to bend down to position the tattoos, but it would be really hard for a short person to jump up to position the tattoos.

Wordnerd's picture
Wordnerd
6662 pencils

actually that's what i meant - a mirror with different styles of tattoos at differnet places. to do what they are saying: trying it out before deciding

bsides's picture
bsides
27 pencils

Don't see this actually working.

funky_frogii's picture
funky_frogii
2538 pencils

very very gooood.

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silvi's picture
silvi
4172 pencils

Cool!

WillyLatasa's picture
WillyLatasa
616 pencils

Good idea, but tattoos are very uglys!!!

"Bright ideas bring better results"

Migzter13's picture
Migzter13
973 pencils

Nice Idea. yeah.. try before regretting you just blew a thousand bucks or so on permanently damaging your skin.

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firebug's picture
firebug
1117 pencils

very good idea

rolling.stone's picture
rolling.stone
2740 pencils

nice idea

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