Dermagraphic Tattoo: Try Before You Buy
Try before you buy Dermagraphics.co.nz Tattoo
Tattoos are permanent. So before you get one you want to make sure you’re going to like it. To help with this, we placed stickers of tattoos in bathroom and changing room mirrors throughout the city. People could line the tattoos up in the mirror to give the impression that they were actually on their skin. Below the tattoo was another sticker with the message.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Account Manager: James Cummins
Photographer: Kevin Hyde
Agency Producer: Phil Newman
Released: April 2009
20 Comments
The idea is good, nothing refreshing but good, but I'm curious if people will actually behave like the exampels above.
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People won't behave like examples, but if they get the idea it's ok.
Bit tough if you want a tattoo on your leg
Nice idea, but how many people will think about tattoo in bathroom..
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Ad's task is to "make" you think. 100% sure anyone responded these things on the mirror. It doesn't make ever suspicious one go and have a tattoo, but makes the others who consider a customer.
It's good, but tattoos mirrors have been done many times for different subjects. I guess that's not a problem.
What hath God wrought
No, it is not. Mirror is just a surface that can be used any number of times.
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To me it looks like some ghetto stuff.
Good service
nice idea. there could be a bit more variety for my taste. showing only lame tribals gives me the impression this tattoo studio kinda uncreative
I see two tribal’s and one ta moko - This dose work for its intended audience because these are the most used tattoo styles in New Zealand.
I like the idea...my only question would be the height issue...It may be easy for a tall person to bend down to position the tattoos, but it would be really hard for a short person to jump up to position the tattoos.
actually that's what i meant - a mirror with different styles of tattoos at differnet places. to do what they are saying: trying it out before deciding
Don't see this actually working.
very very gooood.
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Cool!
Good idea, but tattoos are very uglys!!!
"Bright ideas bring better results"
I like it, and yes the idea has been done before, but the thing that always gets me is what J Designer said. Easy for the tall person, difficult for the short. And I, alas am of the smaller variety.That arm tattoo, would look like its on my neck and that chest one would be on my face.
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Nice Idea. yeah.. try before regretting you just blew a thousand bucks or so on permanently damaging your skin.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
very good idea
nice idea
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