Deracine Wrinkle Series: Aluminium foil poster
The easiest way to fight wrinkles.
Advertising Agency: McCann Erickson Istanbul, Turkey
Creative Directors: Hakan Yegen, Oktar Akin
Art Director: Firat Yildiz
Copywriter: Deniz Tan
Account Director: Ezgi Baripoglu
Account Supervisor: Yagmur Erengül
Account Manager: Cihan Ünalan



7 Comments
Aluminium foil is flimsy. You will see all the torn poster very soon after....
very cool idea
done. many. times.
sorry... done before.
like Dadaism said, it is very flimsy and if the brand truly represents Aluminium Foil, they should know that its will tear off pretty soon if frequently stretched.... so will the cream do that too??? i wonder...
to be cool is one thing. to be creative is another.
Superb execution. Liked it. Agree that it has been done many times before but a thing like this requires top class execution and an eye for detailing to stand out. Sometimes execution can make the difference.
shahid
Done, Done, Done, Extra-Done!