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Department of Environment and Conservation: The applauding bus shelter

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The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008

Comments

jazarah's picture 1272 pencils
jazarah | Sun, 2008-07-13 05:47

nice :)

http://jazarah.net/blog/

Frits Harkema's picture 713 pencils
Frits Harkema | Sun, 2008-07-13 09:00

It is not bad.

Nanel's picture 283 pencils
Nanel | Sun, 2008-07-13 12:30

very nice

Crisp One's picture 2033 pencils
Crisp One | Sun, 2008-07-13 17:40

its a very cool idea but,

does that happen every time somebody
moves inside the range of the sensor.
I can imagine that would get very
annoying in the morning while people
are waiting for the bus to work.

Tapper's picture 480 pencils
Tapper | Mon, 2008-07-14 00:26

can't you australians figure out a more annoying way to say apprethsciation ...

Strip. Strip. Strip.

simon.gross's picture 482 pencils
simon.gross | Mon, 2008-07-14 02:58

We're working on it.

dansheppy52's picture 414 pencils
dansheppy52 | Wed, 2008-07-16 17:50

HAHAHA.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Wordnerd's picture 5288 pencils
Wordnerd | Mon, 2008-07-14 05:24

that's cute

RoodDood's picture 46 pencils
RoodDood | Mon, 2008-07-14 08:55

very nice. hopefully the commuters tie the applause back to the ad at the bus stop.

Barbz's picture 93 pencils
Barbz | Mon, 2008-07-14 09:38

Very nice!

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