Department of Environment and Conservation: The applauding bus shelter
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The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.
Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008
10 Comments
nice :)
http://jazarah.net/blog/
It is not bad.
very nice
its a very cool idea but,
does that happen every time somebody
moves inside the range of the sensor.
I can imagine that would get very
annoying in the morning while people
are waiting for the bus to work.
can't you australians figure out a more annoying way to say apprethsciation ...
Strip. Strip. Strip.
We're working on it.
HAHAHA.
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
that's cute
very nice. hopefully the commuters tie the applause back to the ad at the bus stop.
Very nice!