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Department of Environment and Conservation: The applauding bus shelter

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister
Released: June 2008

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11 comments

jazarah's picture
jazarah
1262 pencils

nice :)

Frits Harkema's picture
Frits Harkema
713 pencils

It is not bad.

Nanel's picture
Nanel
283 pencils

very nice

Crisp One's picture
Crisp One
2007 pencils

its a very cool idea but,

does that happen every time somebody
moves inside the range of the sensor.
I can imagine that would get very
annoying in the morning while people
are waiting for the bus to work.

Tapper's picture
Tapper
490 pencils

can't you australians figure out a more annoying way to say apprethsciation ...

Strip. Strip. Strip.

simon.gross's picture
simon.gross
541 pencils

We're working on it.

dansheppy52's picture
dansheppy52
398 pencils

HAHAHA.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Wordnerd's picture
Wordnerd
6662 pencils

that's cute

RoodDood's picture
RoodDood
46 pencils

very nice. hopefully the commuters tie the applause back to the ad at the bus stop.

Barbz's picture
Barbz
93 pencils

Very nice!

D.B.'s picture
D.B.
66 pencils

Very cool idea! Everyone loves to be appreciated, and this would get people feeling positive

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