Department for Transport: Man in a pint glass
In order to show the isolating consequences of being caught drink driving at Christmas, Leo Burnett London trapped an actual convicted drink driver under a giant upturned pint glass.
Advertising Agency: Leo Burnett London , UK
Creative Directors: Jonathan Burley, Tony Malcolm, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Other additional credits: Lime
Released: December 2007