Department for Transport: Man in a pint glass

In order to show the isolating consequences of being caught drink driving at Christmas, Leo Burnett London trapped an actual convicted drink driver under a giant upturned pint glass.

Advertising Agency: Leo Burnett London , UK
Creative Directors: Jonathan Burley, Tony Malcolm, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Other additional credits: Lime
Released: December 2007

11 comments

minx0r's picture
minx0r
62 pencils

I miss home :(

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Durankev's picture
Durankev
378 pencils

Great!

Wordnerd's picture
Wordnerd
6660 pencils

Hey, there was print campaign showing guys trapped under glasses on aotw some time ago. even with a similar message! anybody remember it or got the link?

Stigset's picture
Stigset
1456 pencils

Poor guy, was this part of his punnishemnt or was he paid for it ? Anyways he must have felt pretty stupid standing there...

Evandro lima's picture
Evandro lima
140 pencils

Nicelly done. If there was a printed before, no problem. they forgot to do this no mídia, anyaway.

Alp Arslan's picture
Alp Arslan
33 pencils

nice...

Angie-chan's picture
Angie-chan
61 pencils

hahaha embarasing for him, but well, he deserves it ne
nice!!

H.'s picture
H.
32 pencils

This is one creative way to settle with naughty drinkers. I think it is a great idea 9/10. Well done.

Its not about whether it has been done before, it about how you then do it today that makes you different and valuable...I think.

H.'s picture
H.
32 pencils

This is one creative way to settle with naughty drinkers. I think it is a great idea 9/10. Well done.

Its not about whether it has been done before, it about how you then do it today that makes you different and valuable...I think.

Guest's picture
Guest

I'd be licking the froth off the inside of that big old cup!

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