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KarstadtQuelle Insurance: Bowling Lane

KarstadtQuelle Insurance: Bowling Lane
Your rating: None Average: 9.5 (37 votes)

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Deneke von Weltzien, Thimoteus Wagner, Fabian Frese
Account Directors: Anke Borchers, Jan Knauss
Copywriters: Thies Schuster, Max Biedermann

44 Comments

kre8's picture 993 pencils

very cool.

the_ashlands's picture 1396 pencils

hahahahahha!!!

this is great!!

addyhoch10's picture 2599 pencils

okay we've seen some tooth ambients before
but this one's great! bowling > older people > target group > even my grandpa would remember the phone number after some hours at the bowlarama
well done JvM

CDart's picture 54 pencils

I agree you...
Great idea JVM :)

addyhoch10's picture 2599 pencils

don't know why but it reminds me of monthy python

ellehcimeo's picture 3534 pencils

Bravo!

popdistortion's picture 1612 pencils
Mo's picture 648 pencils

this shit is funny...clever... Like it... JVM yo.

naive's picture 6 pencils

superb!

squirrely's picture 316 pencils

Good idea, but I believe this is fake.

jkschlitz's picture 48 pencils

I think it looks fake too, but it is a good concept.

AdDavid's picture 406 pencils

good idea

SanBruno's picture 20 pencils

excellent

salva5's picture 22 pencils

I like it and I think it's quite clever but just 2 things-
1) looks like fake
2) I'd feel uncomfortable playing with that

Desi's picture 1052 pencils

Agree with Salva5

justpassingby's picture 1372 pencils

Look at everyone! I remember all of you abusing the slide ambient with the hair shampoo because it was a fake, look at the poster above the bowling alley, doesnt that look like a fake to you? And besides if its in Germany, why the hell is the text in English? People who go bowling in Germany are typical East Germans who hardly speak a word of English.

Why abuse one ad because its fake (from India) and bend over for this one (from Germany)?

Axxl's picture 208 pencils

"people who go bowling in Germany are typical East Germans who hardly speak a word of English."
What???????????????? I have never heard that before. Very funny rumor guy! :)
I'm actually not from East Germany but I don't think you are right. It's english to make it easier for the jury to understand this ad....

ChuckNorris's picture 836 pencils

like that makes any sense

the_ashlands's picture 1396 pencils

the hair-slide ad sucked tho...

the_ashlands's picture 1396 pencils

the hair-slide ad sucked tho...

shrp0103's picture 104 pencils

fake???????well its advertising.........grow up pleaseeee...........

ryanfluet's picture 107 pencils

who cares if it's fake. it's damn good.

jmcho's picture 257 pencils

so simple. wonder why it never occurred to me.

slim's picture 1047 pencils

Obviously a fake but just as obviously a great idea.

rikitiki's picture 634 pencils

holy fucking shit. This is amazing.

justpassingby's picture 1372 pencils

i agree its a great idea BUT so was the slide ambient too, everybody slagged that one off because it was fake, hardly any body complimented it so why is everyone praising this one and not going on about how fake it is? As in the sign above the bowling alley.

slim's picture 1047 pencils

You're right about the hypocrisy of praising this while slamming the hair-slide ad, but i think people are more forgiving of this because it is a far superior idea.

MikeTV's picture 84 pencils

All work that's fake should not be allowed to enter any awards. The rules are clear and there for all to see. If it's not real then stop wasting our time. If it is real then GOOD IDEA, I LIKE IT!

pindaro's picture 524 pencils

braaaaaaavo

thecharles's picture 104 pencils

this is awesome, but are they not interfering with the game?
What happened to the top of the pins.
This would upset me if i was bowling and half of the game is covered. You run a risk with ambient of really pissing people off, it is a fine line to dance sometimes.
The Dude would not stand for this, for example.

the_ashlands's picture 1396 pencils

the dude would not mind...unless he was being very un-dude at that particular time...walter on the other hand my have to introduce you to a world of pain tho.

addyhoch10's picture 2599 pencils

yeah, good point thecharles. probably wouldn't really work.
i wouldn't mind if i saw the top of the pins or if i didn't, i would enjoy this refreshing ad (as i'm not really into bowling). but i bet these freaks who bring along their own whole bowling equipment with their name on everything wouldn't really laugh about it.

justpassingby's picture 1372 pencils

The Dude wouldnt be bothered because it wasnt really there

2workitt's picture 44 pencils

brilliant, even if it is fake, something like this deserves to be on here.

deep_tracy's picture 588 pencils

looks fake.

drunk dave's picture 1064 pencils

Would it be wrong of me to just copy the idea and actually do it? Really great idea, why don't they actually do the damn thing instead of faking it like the girl I was with last night.

addyhoch10's picture 2599 pencils

i read that it has been done for KarstadtQuelle, their adress is on the board (www.kqv.de)

i'm quite astonished that some people here don't know that non english works are getting reproduced for the juries. so maybe they didn't rebuilt the whole board but just photoshopped it so it is in english.

so i wouldn't copy it til i'm sure it's fake :)

t's picture 4 pencils

ouch! remembered my root canals : ) fantastic

atul's picture 178 pencils

its really fundu dear!
y have done it !

atul's picture 178 pencils

its really fundu dear!
y have done it !

Jaap Grolleman's picture 6306 pencils

I love this ;p would make bowling even more fun ;p

mith85's picture 238 pencils

Excellent idea, but yeah, it's totally fake. Obvious reason: as somebody who gets quite a few gutter balls at least I wouldn't have to worry about that. ;)

rolling.stone's picture 2750 pencils

excellent

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