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Demolicion magazine: Surf

Demolicion magazine: Surf
Your rating: None Average: 7.4 (49 votes)

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors: Tony Sarroca, Rodrigo Richards
Art Director / Copywriter: Joaquin Molina
Via: Bestadsontv

Comments

silvi's picture 2990 pencils

I did the same idea in a bus floor, for a surfer shop.

Guest's picture

Link please...

gmint7's picture 2215 pencils

yeah, yours (bus stop) is better, because it's less stable (u need to balance)

i have that too for a yacht. (with the sail handle for the pole).

:::J:::

frojas's picture 4 pencils
Brain-Art's picture 641 pencils

Me pareció excelente pero si "Silvi" ya lo hizo entónces no es creativa. Felicitaciones para ti Silvi

silvi's picture 2990 pencils

Gracias!

copycomoelcopi's picture 826 pencils

ejem… yo tb quiero felicitar a silvi. silvi, te felicito.

frojas's picture 4 pencils
Guest's picture

zzzzzzzzz nothing new, since this is done

Honest Dave's picture 196 pencils

Nothing says extreme sport like moving walkways.

Just my one cent.

nini's picture 2 pencils

Not a bad idea but like Silvi already said, it would work better on a bus or something similar seeing you actually would have to try to stand straight just like real surfing. This seems a bit passive.

headoffice Communication's picture 70 pencils

I like the idea. have scope for get attention.

Dzsoi's picture 5246 pencils

I would feel more "involved" and entertained on this than on a bus. Staying on your feet on a crowded bus is an annoying task, not a positive association.

Guest's picture

Look mom! It's just like I am on a real fake surfboard, on an escalator, in a mall, with no waves, really slow! Can I have one, please, please, pretty please!

Dzsoi's picture 5246 pencils

Look mom! It's just like I have a real fake girlfriend, with plastic hair, she can't walk and she is so boringly silent! Can I have one, please, please, pretty please!

Seriously, you're imitating children very well but you are not gifted with their power of imagination.

www.jackmancer.com's picture 1839 pencils

why bother with the small copy on the board? i dont think people will be able to read it... lol

but apart from that, nice =)

bobby666's picture 436 pencils

i like the idea but the placement would been better if it had been placed somewhere so as to justify the surfing as an adventure sport.

Spider's picture 215 pencils

Nice idea. Surf is not just stay stand at the board, it is moving too. The bus is harder to stay still, here you have the moviment. Here would be nicier if they would put a big wave on the wall on the right side giving you the tube sensaton. Anywany, nice idea! Go Tony... go!

Migzter13's picture 692 pencils
7

surfs up!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

silvi, creo que tu idea es mejor and make more sense..Siempre cojo la guagua y me parece q estoy surfeando(porque en realidad hago surf). Tu idea mucho mas interesante q la típica escalera mecánica..Congrats

Guest's picture

Eso no me trasmite la sensacion de montarse en una tabla de surf y para correr una masa de agua!
Na'ke'ver!!!!!

SURFERS NEVER DIE!!!! alohaaaaaaaaa!!!

puppiepoppy's picture 1598 pencils

Is it possible to do printing/ sticker, etc onto escalator? I mean, technical is not possible, the last I've checked.

"Bowww Wowww"

willy wonka's picture 137 pencils

Done

xezadaca's picture 85 pencils

nothing new

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