35 comments

kalpesh78's picture
kalpesh78
2580 pencils

Beautiful idea. Simple.

ideas....30 minutes nahi toh free.

copywriter.txt's picture
copywriter.txt
828 pencils

Very nice. The creatives saw further on this.

PS: MinimiZe is written with an Z, not S.

whitespace's picture
whitespace
1953 pencils

It is minimiSe in British.

copywriter.txt's picture
copywriter.txt
828 pencils

My mistake.

Yokel's picture
Yokel
604 pencils

Actually it is not minimiSe in british English. The word IS spelled with a Z. The recent changing of everything with a Z to an S is a recent phenomenon - as a backlash against American influence. But also through ignorance of American dictionaries.
Oxford dictionary redirects to minimiZe, whereas American dictionaries will tell you that with an S, it is the british variant.

http://www.everything2.com/index.pl?node_id=793157 - or google for "ise vs ize"

Minimum's picture
Minimum
1496 pencils

its minimum in my book

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture
Disco Munky
3900 pencils

Hola!

She's just a small town girl...

Doin' it for the points

Minimum's picture
Minimum
1496 pencils

huh? what are you talking about?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture
Disco Munky
3900 pencils

livin' in a lonley world....?

........She took the midnight train going AnyyyyyWhere.........

still nothing?

It was a lame Scubs refrence. sorry

Doin' it for the points

Minimum's picture
Minimum
1496 pencils

ahhh, wel I'm still looking for my sexbuddy you know (Haaaaalelujah)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture
copywriter.txt
828 pencils

Thanks for the light, Yokel.

Yokel's picture
Yokel
604 pencils

It's an uphill climb, but I'll keep struggling.
You wouldn't believe how many s-s and z-s I change in a day. :)

purplesimon's picture
purplesimon
475 pencils

The joy that you've brought to my day is beyond words.

.nl's picture
.nl
207 pencils

Sorry but this is uninspired. So the donation slot looks like a minus... what a invention...

like.a.boy's picture
like.a.boy
227 pencils

simple & beautiful. Whats wrong with making the hole to a negative sign? The device blends in beautifully. My only concern is the box looks really quiet, might not be able to crab enough attentions.

.nl's picture
.nl
207 pencils

Nothing wrong with making the hole to a negative sign. But that's all. The box is just white and that's it... So i dont see what's so simple & beautiful.

Good work or not, the donations will tell.

Stigset's picture
Stigset
1456 pencils

nobody is going to get that is supposed to be a minus sign, they are just going to see a donation hole.

bknowlden's picture
bknowlden
3647 pencils

Are you serious? Of you wouldn't understand that then you need to get out more. I really like the idea.

Stigset's picture
Stigset
1456 pencils

I actually did get it because it's on this site and hence there must be a concept, but I was talking about any non ad person that doesn't look for a concept in everything they see in everyday life.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I have to disagree with you there, I reckon a good 75% of people would get that straight away. That sort of visual language is familiar these days.

;-)

BUGGERS

.nl's picture
.nl
207 pencils

A boring donation box whit a hole... that's all

Yokel's picture
Yokel
604 pencils

I got it straight away, and I reckon most people will. The HIV- or HIV+ text is everywhere to see, whether on your test results or inn the newspapers or wherever else.

Dick Huges's picture
Dick Huges
939 pencils

has been done.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Cool, I'd like to see it, who did it? what was it an ad for?

BUGGERS

teenie's picture
teenie
1894 pencils

I like it. Simple and effective. People are giving directly - moneywise and donation-box wise - to promoting HIV negative status. Its rare that consumers can interact so directy with a concept. Kudo!

scarfinati's picture
scarfinati
830 pencils

It should be BEFORE the HIV...

so like this: -- HIV from PUNE

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree completely. It should be about subracting (removing) the threat of HIV. So I think it should read as - HIV.

However, perhaps this is a cultural thing? I know that in North America we put the negative symbol before the number(-34), but in some countries they put it after (34-).

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

No no no, it is read "HIV negative". Not "negative HIV".
The intended message here is with your donation, more people will be living HIV free (negative) lives.
If you've ever given blood in the last 20 years (maybe even more), or had a blood test for any reason, you must be familiar with the HIV - (or God forbid, HIV +) box on that paper you got afterwards.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

aaaww. Ok. That makes sense. I actually have a newfound appreciation for this ad now.

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

Done, Boring.

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture
Rog
6094 pencils

Clever but maybe too subtle.

>>>> That's not an ad. THIS is an ad.

Shut Theory's picture
Shut Theory
515 pencils

i love helvetica!

laksh74's picture
laksh74
12 pencils

very nice n simly

Advertainment's picture
Advertainment
260 pencils

shouldn't the minus sign be before the HIV?

copywriter.txt's picture
copywriter.txt
828 pencils

No. You can be HIV + or HIV -

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