Decathlon: The Reduction Beach Towel

How to bring holliday-makers straight from the beach to the store ?
*€10 discount on presentation of this Reduction Beach Towel in store. Offer valid from €50 purchase until 31 August. Decathlon Bonneveine, Roy D’Espagne Road 13009 Marseille. Please do not litter public spaces.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps
Account: Philippe Brandt
Photographer: Roman Jehanno
Published: August 2012

Related videos by Shutterstock


matlg's picture
13 pencils

brilliant idea, congrats

eins-eins-null's picture
867 pencils

awesome. and even re-usable. very good advertising!
i'm just interested how exactly you got the towels to the people?

ankitadv's picture
826 pencils


Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments