Decathlon: The Reduction Beach Towel

How to bring holliday-makers straight from the beach to the store ?
*€10 discount on presentation of this Reduction Beach Towel in store. Offer valid from €50 purchase until 31 August. Decathlon Bonneveine, Roy D’Espagne Road 13009 Marseille. Please do not litter public spaces.

Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps
Account: Philippe Brandt
Photographer: Roman Jehanno
Published: August 2012

3 comments

matlg's picture
matlg
14 pencils

brilliant idea, congrats

eins-eins-null's picture
eins-eins-null
882 pencils

awesome. and even re-usable. very good advertising!
i'm just interested how exactly you got the towels to the people?

ankitadv's picture
ankitadv
826 pencils

good

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