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De Lijn: Poster takeover

De Lijn: Poster takeover
Your rating: None Average: 6.9 (25 votes)

National public transport company De Lijn wanted to announce its increased night schedule. We used existing event posters to promote the night bus and placed passe-partouts over it that read: "whatever you're planning tonight, plan your transport too. Take the night bus".
http://www.nachtlijn.be

Advertising Agency: Duval Guillaume, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriter: Geerard Van de Walle
Art Director: Sven Van Hooydonck
Online Art Director: Derek Brouwers
Account handling: Matthias Dubois & Tom Sneppe
Art Buyer: Ingrid Deuss
Print Producer: May-Britt Verhoeven
Photographer: Ever Thiry
Retouching: Fred Dupont

Comments

Dzsoi's picture 4558 pencils
Dzsoi | Tue, 2009-11-10 08:45

You don't need that frame. It doesn't add to the idea and it only annoys ppl as it covers part of the original posters.

kri8z's picture 10 pencils
kri8z | Tue, 2009-11-10 12:45

i like the idea but agree with ur point too lol

silvi's picture 1464 pencils
silvi | Tue, 2009-11-10 11:34

Creo que el marco se pierde en lo caótico de los afiches.

Guest's picture
Guest | Tue, 2009-11-10 14:55

Done for Snap! magazine in Montréal.

Ereux's picture 70 pencils
Ereux | Tue, 2009-11-10 16:49

Done for SNAP! magazine - Montréal

Guest's picture
Guest | Tue, 2009-11-10 21:19

maybe the frame needs to be much thinner..

raverus's picture 1458 pencils
raverus | Tue, 2009-11-10 21:20

frame need to be much thinner..

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