DDB: Save paper application
Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.
Advertising Agency: DDB Berlin, Germany
Via: adgoodness
12 Comments
o' for the love and supremacy of simplicity!
they showed me a picture & i laughed
dignity has never been photographed
Nice, and effective.
where can i find this application???
one should not take life so seriously - as one will not come out of it alive.
jajajaja, that's nice, i want this for mi lap
mrckais
I want it too!
What hath God wrought
Nice. Can i have it on my supercomputer?
AV
BBH did this over a year ago. Oh well. Good to recycle a nice idea.
Here's the link. http://www.papercut.com.sg/
What an incredibly obnoxious way to deliver a message. Nothing like inspiring hatred and annoyance to make your point, huh?
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http://indigestible.nightwares.com/
hey it's all going to be consumed by the coming soon so who cares about the last few trees?
SJB
nice app-vertising idea...But I wouldn't use this as the cursor is too big.
saving paper is great for the world.by charlotte dorn