DDB: Save paper application

Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

Advertising Agency: DDB Berlin, Germany
Via: adgoodness


tirthomitro's picture
2764 pencils

o' for the love and supremacy of simplicity!

they showed me a picture & i laughed
dignity has never been photographed

hidearshake's picture
132 pencils

Nice, and effective.

slowrider's picture
648 pencils

where can i find this application???

one should not take life so seriously - as one will not come out of it alive.

mrckais's picture
417 pencils

jajajaja, that's nice, i want this for mi lap


morse's picture
16609 pencils

I want it too!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Viranica's picture
230 pencils

Nice. Can i have it on my supercomputer?

Lazarus's picture
1538 pencils

BBH did this over a year ago. Oh well. Good to recycle a nice idea.

Lazarus's picture
1538 pencils

Here's the link. http://www.papercut.com.sg/

warreno's picture
222 pencils

What an incredibly obnoxious way to deliver a message. Nothing like inspiring hatred and annoyance to make your point, huh?

slip's picture
919 pencils

hey it's all going to be consumed by the coming soon so who cares about the last few trees?


satrianee's picture
3748 pencils

nice app-vertising idea...But I wouldn't use this as the cursor is too big.

Guest's picture

saving paper is great for the world.by charlotte dorn

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