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Save paper application

Agency: 
Published/Aired: 
January 2010
Description: 

Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

Advertising Agency: DDB Berlin, Germany

Comments (12)

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Highest Rated

Guest's picture
Guest

saving paper is great for the world.by charlotte dorn

tirthomitro's picture
tirthomitro
Activity Score 2758

o' for the love and supremacy of simplicity!

they showed me a picture & i laughed
dignity has never been photographed

hidearshake's picture
hidearshake
Activity Score 132

Nice, and effective.

slowrider's picture
slowrider
Activity Score 648

where can i find this application???

one should not take life so seriously - as one will not come out of it alive.

mrckais's picture
mrckais
Activity Score 417

jajajaja, that's nice, i want this for mi lap

mrckais

morse's picture
morse
Activity Score 17364

I want it too!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Viranica's picture
Viranica
Activity Score 230

Nice. Can i have it on my supercomputer?

Lazarus's picture
Lazarus
Activity Score 1536

BBH did this over a year ago. Oh well. Good to recycle a nice idea.

Lazarus's picture
Lazarus
Activity Score 1536

Here's the link. http://www.papercut.com.sg/

warreno's picture
warreno
Activity Score 222

What an incredibly obnoxious way to deliver a message. Nothing like inspiring hatred and annoyance to make your point, huh?

slip's picture
slip
Activity Score 919

hey it's all going to be consumed by the coming soon so who cares about the last few trees?

SJB

satrianee's picture
satrianee
Activity Score 3748

nice app-vertising idea...But I wouldn't use this as the cursor is too big.

Guest's picture
Guest

saving paper is great for the world.by charlotte dorn

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