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DDB: Save paper application

DDB: Save paper application
Your rating: None Average: 6.9 (26 votes)

Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

Advertising Agency: DDB Berlin, Germany
Via: adgoodness

12 Comments

tirthomitro's picture 2186 pencils
tirthomitro | Sat, 2010-01-02 02:16

o' for the love and supremacy of simplicity!

they showed me a picture & i laughed
dignity has never been photographed

hidearshake's picture 132 pencils
hidearshake | Sat, 2010-01-02 03:01

Nice, and effective.

slowrider's picture 649 pencils
slowrider | Sat, 2010-01-02 06:47

where can i find this application???

one should not take life so seriously - as one will not come out of it alive.

mrckais's picture 421 pencils
mrckais | Sat, 2010-01-02 15:17

jajajaja, that's nice, i want this for mi lap

mrckais

morse's picture 8826 pencils
morse | Sat, 2010-01-02 23:08
9

I want it too!

What hath God wrought

Viranica's picture 227 pencils
Viranica | Sun, 2010-01-03 09:47

Nice. Can i have it on my supercomputer?

AV

Lazarus's picture 1304 pencils
Lazarus | Mon, 2010-01-04 02:54

BBH did this over a year ago. Oh well. Good to recycle a nice idea.

Lazarus's picture 1304 pencils
Lazarus | Mon, 2010-01-04 02:55

Here's the link. http://www.papercut.com.sg/

warreno's picture 222 pencils
warreno | Mon, 2010-01-04 18:25
1

What an incredibly obnoxious way to deliver a message. Nothing like inspiring hatred and annoyance to make your point, huh?

--
http://indigestible.nightwares.com/

slip's picture 925 pencils
slip | Sun, 2010-01-10 19:39

hey it's all going to be consumed by the coming soon so who cares about the last few trees?

SJB

satrianee's picture 3782 pencils
satrianee | Tue, 2010-01-12 13:14
6

nice app-vertising idea...But I wouldn't use this as the cursor is too big.

Guest's picture
Guest | Mon, 2010-11-29 10:06

saving paper is great for the world.by charlotte dorn

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

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