DBS Bank: Expect the Unexpected. Halved Car?

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
Published: October 2012

4 comments

kleenex's picture
kleenex
28683 pencils

You have got to be kidding me....

DaAvitar's picture
DaAvitar
154 pencils

Wow...they even took it ambient

mmackinven's picture
mmackinven
1602 pencils

Half a car has nothing to do with an in-car camera...

"and drivers were directed to a QR code they could scan to find out what had happened to the car. " That seems pretty unsafe to me, would be better to just have a web address large enough for drivers to see so they can check it out when they get home.

manzoordesign's picture
manzoordesign
147 pencils

bad art direction, wrong shades on the glass...

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

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