DBS Bank: Expect the Unexpected, Flood

Advertising Agency: Tribal DDB, Singapore
Media Agency: MPG Singapore
Chief Creative Officer: Neil Johnson
Creative Director: Francis Ooi
Art Director: Trevor Lim
Copywriter: Pradeep DSouza
Producer: Jamie Yao
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: Freelow Productions
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun
Published: December, 2011


kleenex's picture
34600 pencils

Well that was certainly different.

Deej's picture
41 pencils

Great idea.

Klara K.'s picture
Klara K.
2695 pencils

Good advertising cannot be disruptive. This is taking too much time from people in a hurry not to miss the green light.

the pencil's picture
the pencil
235 pencils

They timed the red light intervals I presume. Impactful while these stressed singaporeans need little pick-me-ups like these for sure.

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